Marketing Specialist

Responsibilities

• Manage Instagram, Pinterest, and TikTok, including organic content planning, publishing, and daily account engagement.
• Develop approximately four seasonal campaigns per year, identifying innovative, trend-driven products and coordinating ideas, production, and timelines with our production contact.
• Manage gifting campaigns with 20–30 influencers each, including outreach, coordination, follow-up, and timely collection of content.
• Receive campaign products and distribute them to influencers using provided mailing materials.
• Test and evaluate influencer and customer content, selecting strong creative for Pinterest and Instagram advertising.
• Track campaign performance and lead-generation results.
• Handle marketing and sales administration, including lead tracking, campaign records, and scheduling.
• Support the development and launch of a separate corporate swag brand.

Requirements

• AI-native, with experience using AI tools in your daily marketing workflow.
• Approximately three years of relevant marketing experience.
• Hands-on social media management and organic content experience.
• Strong creative judgment and an eye for emerging trends.
• Excellent organization, communication, and attention to detail.
• A dependable work ethic, accountability, and consistent follow-through.
• Ability to receive, temporarily store, and ship campaign products.
• Familiarity with Pinterest and Instagram advertising preferred.
• Influencer marketing or physical-product campaign experience is a plus.