Project Manager, Marketing

Responsibilities

• Manage and execute marketing initiatives from initial planning through campaign development, launch, tracking, optimization, and completion.
• Coordinate cross-channel marketing projects involving paid advertising, email marketing, marketing automation, lead generation, website updates, content development, and other digital marketing activities.
• Work directly within HubSpot to support campaign setup, email execution, workflow development, contact segmentation, lead management, and performance reporting.
• Assist with the setup, execution, monitoring, and optimization of digital advertising campaigns across Google Ads, Meta Ads, and comparable advertising platforms.
• Develop and maintain project timelines, milestones, task assignments, and deliverables, ensuring accountability and timely completion across teams.
• Perform thorough quality assurance on marketing campaigns and deliverables, including reviewing copy, creative assets, links, audience targeting, workflows, tracking, and campaign functionality prior to launch.
• Collaborate with marketing specialists and external partners to ensure campaigns are properly configured, coordinated, and executed.
• Proactively identify potential project delays, execution errors, and process inefficiencies, taking ownership of solutions and corrective actions.
• Monitor marketing campaign performance and assist with reporting, analysis, and recommendations for ongoing optimization.
• Coordinate with stakeholders and leadership to establish priorities, gather requirements, communicate progress, and align deliverables with business objectives.

Requirements

• Exceptional attention to detail and a demonstrated ability to deliver highly accurate, polished work while identifying and preventing errors before launch.
• Considerable hands-on experience with HubSpot, including email marketing, marketing automation, workflows, audience segmentation, campaign management, and reporting.
• Strong working knowledge of Google Ads, Meta Ads, and/or similar advertising platforms, with an understanding of campaign setup, targeting, tracking, and performance optimization.
• Broad knowledge of digital marketing disciplines, including paid media, email marketing, lead generation, SEO, content marketing, website management, and marketing analytics.
• Strong project management and organizational capabilities, with demonstrated success managing multiple projects, deadlines, and cross-functional deliverables simultaneously.
• A proactive, nimble, and resourceful approach to work, with the ability to quickly pivot between priorities while maintaining accuracy and execution quality.
• Ability to independently own projects, anticipate next steps, troubleshoot issues, and drive initiatives forward with minimal oversight.
• Solid understanding of how marketing campaigns function across platforms, including campaign setup, audience targeting, automation, conversion tracking, and reporting.
• Excellent written and verbal communication skills, with the ability to communicate effectively across teams and with senior leadership.
• Strong analytical and problem-solving abilities, with the capacity to interpret campaign data and identify opportunities for improvement.

Preferred

• Additional certifications in HubSpot, Google Ads, project management, or related marketing technologies are advantageous.