Marketing Specialist

Responsibilities

• Take primary responsibility for the planning, coordination, and execution of Credit Union events, educational seminars, webinars, and other member engagement activities.
• Support business development activities by assisting with developing targeted presentations and marketing materials, coordination of event logistics, follow-up communications, and engagement initiatives.
• Coordinate event logistics, including invitations, registrations, materials, signage, presentations, supplies, and on-site coordination.
• Develop and coordinate event communications and promotional activities before, during, and after events.
• Maintain event calendar, attendee lists, and other event-related information.
• Track event performance, including attendance, engagement, lead generation, and conversion metrics.
• Coordinate with internal teams, speakers, vendors, and other stakeholders to ensure successful event execution. Measure and report on event performance -attendance, engagement, and other relevant metrics to evaluate effectiveness and improve future events.
• Support in the execution of selected marketing campaigns and promotional initiatives across multiple channels.
• Support the preparation, coordination, and distribution of marketing materials, including emails, digital banners, flyers, brochures, presentations, and other promotional materials.
• Assist with the management of social media content and content updates on the website.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field required. Master’s preferred
• 5 or more years of previous experience in marketing, communications, digital marketing, events, or a related field is a plus.
• Bilingual proficiency in English and Spanish is a requirement.
• Hybrid work model (2 days remote, 3 days at the office – mandatory).
• Experience with Microsoft Office, design tools (Adobe, Canva, Figma), social media platforms, email marketing tools, or other marketing software is a plus.
• Must have valid work authorization in the United States.