Director of Marketing

Responsibilities

• Marketing Campaigns & Brand Management
• Work closely with the Vice President of Marketing and Communications to develop strategic initiatives for the company’s subscription and single ticket campaigns.
• Act as primary contact to MCB’s digital advertising agency, overseeing and directing integrated digital and paid social campaigns designed to meet various objectives: create awareness, attract new audiences, increase customer engagement, ticket sales and donations.
• Work closely with the Vice President of Marketing and Communications to manage the positioning of the MCB brand in line with agreed brand strategy for all campaigns.
• Contribute ideas for innovative and engaging marketing campaigns for the season and individual performance campaigns. Ensure that they are seamlessly integrated from subscriptions to single tickets and groups.
• Write briefs and marketing copy for all associated collateral and communication pieces such as emails, advertising, mail pieces, signage, flyers, posters, brochures. Proof-read to ensure accuracy and attention to detail on digital and physical collateral.
• Support and strengthen relationships with key marketing partners including community associations, community partners (ex. GMCVB, Miami Beach and other neighborhood associations), local tourism and cultural affairs offices, and MCB’s performance venues in South Florida.
• Ensure campaign activity is seamlessly integrated across platforms and communications channels, and Box Office staff are briefed accordingly.
• Deliver reports, highlight insights and make recommendations for enhanced revenue and engagement, and identify economies of scale and other efficiencies from a departmental expense standpoint.
• Drive MCB’s email and CRM communications strategy to continue to reflect a holistic view of the customer journey and consider all programs that MCB offers across the organizations. Focus on welcoming new audiences, as well as building relationships with and empowering existing audiences across the organization to become advocates for MCB.

Requirements

• 5–8+ Years in Marketing Management: Prior experience as a Senior Marketing Manager, Associate Director, or Marketing Director within performing arts, entertainment, cultural non-profits, or commercial hospitality.
• Proven Revenue & Attendance Growth: Demonstrated track record of meeting or exceeding ticket sales, subscription, or single-ticket/group sales targets while optimizing acquisition costs ( ).
• Budgetary Management: Hands-on experience developing and allocating 6-figure+ seasonal marketing and advertising budgets across digital, print, outdoor, and direct response channels.
• Data-Driven Campaign Optimization: Proficiency with ticketing and CRM platforms (e.g., Tessitura), Google Analytics (GA4), meta-ads management, and audience segmentation.
• Integrated Campaign Design: Ability to build synchronized multi-channel campaigns spanning email marketing, targeted programmatic ads, direct mail, social media, radio/out-of-home, and press strategy.
• Brand & Visual Identity Oversight: Strong eye for dynamic copywriting, visual design, season brochure production, and promotional asset creation aligned with organization standards.
• Team Leadership & Agency Oversight: Experience managing internal creative/digital staff and directing graphic designers and creative services staff.
• Cross and Inter-Departmental Collaboration: Ability to work closely with Executive Leadership, Artistic Staff, Advancement Department, and Guest Experience/Box Office/Ticketing operations.
• Board & Metric Reporting: Proficiency in synthesizing complex campaign performance data into clear executive dashboards and board reports regarding sales pacing and audience demographics.