Marketing Manager

Responsibilities

• Own our US campaigns end to end, Black Friday included: the offer, the emails and texts, the site, the ads and content, and the results after.
• Lead our Creative Strategist & Media Buyer, and review the results together every week.
• Run email and SMS in Klaviyo yourself: writing, building, sending and testing every week.
• Rebuild our flows: abandoned checkout and cart first, then welcome and post-purchase.
• Set up campaigns in Shopify: discounts, banners, collections and campaign pages.
• Make sure our ads and email together bring in more than they cost, and show it every week.

Requirements

• You have about 3 to 5 years of hands-on marketing at a direct-to-consumer brand, with email and SMS at the core.
• You've led several whole campaigns end to end (the story, the creative and the sends), and you can show what they did for sales.
• You've built campaigns, flows, segments and SMS in Klaviyo yourself, and you're at home in Shopify.
• You read the numbers, and you decide what to send to whom from them.
• You're organized, and you write clear, natural US English with taste.
• You live in Austin, or will by your start date, and you can work in the US without sponsorship.
• A bachelor's degree in marketing, business, communications, design or a related field is required.
• If your background is paid media rather than email, and you've led people, tell us. We're open to that shape too.