Marketing Data Manager

Responsibilities

• Own marketing analytics and reporting, building and maintaining dashboards and regular performance reports across all channels.
• Establish and track KPIs and measurement frameworks for campaigns, providing baselines, benchmarks, and trend analysis for brand and campaign performance.
• Support attribution and ROI/ROAS analysis for seasonal, emergency, and evergreen campaigns, identifying optimization opportunities.
• Deliver clear, actionable insights to the Assistant Director for Marketing and Director of Marketing on a regular cadence.
• Administer and maintain the marketing-technology and data stack day to day, including the customer data platform (CDP), CRM integrations, web analytics (Google Analytics), and advertising-platform data connections.
• Troubleshoot data-flow and integration issues in coordination with IT and the marketing-technology partner.
• Ensure data hygiene, governance, and integrity across all marketing systems.
• Partner with IT and Finance on CRM data flows, online giving and donation platform integrations, and campaign tracking, including UTM governance.
• Manage audience segmentation and list and audience creation for campaigns, ensuring accurate targeting and personalization across email, paid media, and digital channels.
• Maintain segment definitions and suppression lists, ensuring compliance with communication preferences and data-governance standards.

Requirements

• Bachelor's degree in marketing, analytics, data science, statistics, business, or a related field required at a minimum.
• 4+ years of experience in marketing analytics, marketing operations, or a data-focused role.
• Embraces and exhibits Islamic Relief values (excellence, compassion, sincerity, custodianship, social justice) in character, professionalism, and work ethic.
• Proficiency with web analytics (Google Analytics), CRM (Salesforce), and business-intelligence or reporting tools; experience with a customer data platform (CDP).
• Strong data hygiene, segmentation, and attribution skills, with comfort working across large datasets.
• SQL or comparable data-query skills; advanced spreadsheet skills (Excel and Google Sheets).
• Strong communication skills, with the ability to translate data for non-technical audiences.
• Outstanding project-, process-, time-management, and organization skills.
• Proficient in Microsoft Office, Google Workspace, ClickUp, and Salesforce.
• Flexibility in work schedule and willingness to travel occasionally.

Preferred

• At least two years working in a nonprofit environment, ideally in donor or fundraising analytics.
• Experience with customer data platforms and audience-segmentation tools and marketing automation.
• Experience with advertising-platform reporting, tag management, and dashboarding tools such as Looker Studio.
• Experience with online giving and donation platforms and CRM-to-marketing integrations.
• Proficiency in spoken and written Arabic, Urdu, or Farsi.