Marketing Communications Coordinator

Irving, TX (On-site)

$81K/yr – $122K/yrMid LevelFull time

Posted 9 hrs ago

Job Summary

Own and drive marketing programs from strategy to execution, partnering with cross-functional teams to research markets, optimize campaigns, and improve processes.

  • Lead end-to-end marketing programs from concept through delivery across channels
  • Perform market research, identify opportunities, and apply insights to recommendations
  • Collaborate with internal and external partners to optimize performance and drive efficiency

Job Description

Responsibilities

  • Support Marketing Strategy and Campaign Execution
  • Coordinate the execution of marketing campaigns and programs, including creative development, delivery, and stakeholder support.
  • Manage marketing intake processes, workflow tools, and support requests to enable efficient project execution and cross-functional alignment.
  • Maintain effective internal communications within the marketing department to align strategies with changing organizational needs.
  • Research Markets and Identify Opportunities
  • Conduct market and competitive research to identify new opportunities, customer needs, and industry trends.
  • Keep current on emerging promotional and marketing communication techniques, channels, tools, and methodologies.
  • Apply research and insights to support relevant, customer-focused marketing recommendations.
  • Measure and Improve Marketing Effectiveness
  • Monitor campaign and channel metrics to evaluate the effectiveness of marketing tactics and initiatives.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent work experience.
  • Experience supporting integrated marketing campaigns across digital, social, email, web, events, or other channels.
  • Experience monitoring campaign performance and communicating results to stakeholders.
  • Demonstrated ability to manage multiple priorities, timelines, and deliverables.
  • Working knowledge of Microsoft Office applications; strong proficiency in Microsoft Power Automate, workflow automation, and process optimization is preferred. Familiarity with marketing technology, analytics, content management, or creative tools is also preferred.

Benefits

  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
Caterpillar Inc. logo

Caterpillar Inc.

4.1 Glassdoor

For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.

Founded in 1925
Irving, Texas, USA
61K employees (2,910 in marketing)
83% recommend to a friend
85% CEO approval

Salaries

Posted range

$81K/yr – $122K/yr

Taken straight from the job posting.

See all Caterpillar Inc. salaries

Funding

Total Funding
$3.5B
Last Raise
$3.5B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Grant • $5M
  • Jun 2019
    Grant

Traffic Signals

Monthly Visitors
781.2K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
48.1%
Direct
35.5%
Referral
9.7%
Social
5.7%
Paid
0.8%

Headcount Trend

Current headcount: ~60.6K

Recent News

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Marketing Communications Coordinator

Caterpillar Inc. · Irving, TX · On-site