Responsibilities

• Develop, coordinate, and manage an integrated communications strategy that includes texting campaigns, call campaigns, Salesforce Marketing Cloud email journeys, and social media to support student recruitment and enrollment.
• Manage and leverage Salesforce Marketing Cloud, FormTitan, Linvio, Apsona, and related technologies to execute, monitor, and improve recruitment communications.
• Lead the development and management of UMFK Admissions’ social media presence across a variety of social media platforms, ensuring content is engaging, strategic, timely, and aligned with university brand standards.
• Collaborate with the Executive Director to develop, implement, evaluate, and continually refine an evolving social media marketing plan designed to increase engagement, awareness, recruitment, and enrollment.
• Create, maintain, and analyze Salesforce and integrated software reports and dashboards that support recruitment efforts, provide actionable information for individual academic programs, and track prospective students through the admissions funnel.
• Develop and coordinate multimedia content in collaboration with faculty and staff, including videos, photography, graphics, and other messaging campaigns that highlight academic programs, student experiences, campus life, and the broader university community for use on social media.
• Design, implement, and manage integrated, mixed-media communication plans that support new student enrollment, including communications for prospects, applicants, and admitted students throughout the Admissions funnel.
• Translate enrollment and marketing strategies into effective communications, including drafting content, implementing complex communication plans, coordinating multiple communication channels, tracking results, and providing reporting and follow-up support.
• Monitor, analyze, and evaluate communication campaigns to determine effectiveness, identify opportunities and gaps, improve efficiency, and make data- informed recommendations to the Executive Director.
• Maintain accurate and effective CRM data practices, supporting data integrity across Salesforce and related software platforms and identifying opportunities to improve the use of data in recruitment communications.

Requirements

• Bachelor’s degree and the required knowledge, skills, and abilities outlined above, or an equivalency of knowledge and experience.
• Demonstrated strength in visual and written communications, including graphic design, advanced writing, photography, and/or video.
• Demonstrated knowledge and successful use of social media platforms for professional or organizational communications.
• Marketing communications experience with demonstrated success in email marketing and social media marketing.

Preferred

• Experience in higher education marketing, communications, or enrollment management.
• Experience with Salesforce Marketing Cloud and/or multi-step email marketing campaign software.
• Experience developing and managing social media communications across multiple platforms.
• Experience with Adobe Creative Suite, Canva, or similar graphic design programs.
• Advanced video concept development, production, and editing skills.
• Familiarity with college admissions and student recruitment processes.

Benefits

• medical, dental, vision, and tuition waiver programs for employees and dependents
• Wellness programs
• Retirement contribution: 10% employer contribution to the UMS retirement plan