Responsibilities

• Own and evolve the company's brand positioning, voice, messaging, and communications strategy.
• Serve as the primary steward of the ElleVet brand, ensuring consistency across all customer-facing and internal communications.
• Develop messaging frameworks tailored to key audiences, including veterinary professionals, pet owners, retail partners, and industry stakeholders.
• Translate complex scientific, clinical, and technical information into compelling, audience-specific communications that build understanding and trust.
• Develop and execute integrated marketing and communications strategies that support business objectives, increase brand awareness, and drive customer engagement.
• Oversee content strategy across digital marketing, social media, email campaigns, website content, advertising, public relations, thought leadership, and sales support materials.
• Ensure the company's positioning and value proposition are consistently reflected across all content, campaigns, and customer experiences.
• Develop and execute communication plans for product launches, company initiatives, corporate announcements, and key strategic priorities.
• Collaborate with executive leadership, product management, sales, ecommerce, customer service, scientific, and operations teams to align messaging with organizational goals.
• Utilize market research, customer insights, and performance analytics to evaluate messaging effectiveness and identify opportunities for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Demonstrated experience in brand management, marketing communications, corporate communications, public relations, or related disciplines.
• Proven success developing and executing communications strategies that drive brand awareness, customer engagement, and business growth across both B2B and D2C environments.
• Exceptional communication skills, with the ability to effectively engage and influence multiple audiences, including healthcare professionals, consumers, and business partners.
• Strong understanding of brand strategy, messaging architecture, content marketing, and customer engagement principles.
• Demonstrated ability to translate company strategy into compelling market positioning and communication programs.
• Exceptional writing, editing, storytelling, presentation, and verbal communication skills.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with the ability to leverage data, insights, and market research to guide decision-making.
• Ability to collaborate cross-functionally and build strong relationships throughout the organization. Highly organized with exceptional attention to detail.

Benefits

• Health, dental, and vision insurance
• Health savings account (HSA)
• 401(k) with company match
• 20 days of paid time off (PTO) per year & 9 paid company holidays
• Paid volunteer opportunities
• Basic and voluntary life insurance
• Short and long-term disability insurance
• Employee discount on our products
• Flexible schedules and room for internal growth
• Dog friendly office