Company overview

For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.
Founded in 1925
Irving, Texas, USA
61K employees (2,910 in marketing)
83% recommend to a friend
77% positive business outlook

Salaries

Typical salary range

$118,260 – $177,420

/ yr

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People

Hiring activity

Open marketing jobs over time

125 open now

Headcount trend

Company growth over the last 12 months

Headcount +8.9% year over year

Funding

Total funding

$3.5B

Last raise

$3.5B

Post IPO Debt, 7 months ago

Funding history

Aug 2025

Post IPO Debt Caterpillar · $3.5B

Oct 2024

Grant Caterpillar · $5M

Jun 2019

Grant Caterpillar

Dec 2009

Grant Caterpillar · $147.5K

Audience

Monthly website visitors
781.2K
Month over month-1.7%
Quarter over quarter+34.3%
Top sourceSearch (48.1%)
Ad budget per month$1.5K
Average search rank60.2
Traffic source mix
Search
48.1%
Direct
35.5%
Referral
9.7%
Social
5.7%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

2.2M

12-mo growth

Monthly growth

+1.5%

News

Links