Program Manager - Marketing & Brand

Responsibilities

• Lead and coordinate strategic programs and initiatives that support Marketing & Brand objectives.
• Translate organizational priorities into actionable program plans with defined milestones, accountability, and success measures.
• Establish and manage governance processes, operating rhythms, business reviews, and leadership forums to support program execution.
• Monitor program performance, identify risks and dependencies, and drive resolution of issues that may impact delivery.
• Facilitate cross-functional collaboration and integration across teams to ensure alignment on priorities and objectives.
• Partner with leaders to track progress against strategic goals and business outcomes.
• Develop and maintain reporting, metrics, dashboards, and performance measures to support informed decision making.
• Analyze data, identify trends, and provide recommendations that improve program effectiveness and organizational performance.
• Coordinate planning activities and ensure successful execution of organizational initiatives.
• Drive accountability and follow-through across stakeholders to achieve intended business results.

Requirements

• Bachelor’s degree in business administration, Marketing, Communications, Project Management, or a related field OR equivalent working experience
• Experience in program management, project management, marketing operations, business operations, or strategic planning, preferably supporting complex, cross-functional initiatives.
• Demonstrated experience leading multiple strategic programs or initiatives simultaneously, including developing project plans, milestones, deliverables, timelines, and success measures.
• Strong ability to translate business and organizational strategy into actionable program plans with clearly defined objectives, responsibilities, and measurable outcomes.
• Experience establishing and managing program governance, operating rhythms, business reviews, and stakeholder communication processes.
• Proven ability to lead cross-functional teams and influence stakeholders without direct authority, including partnering with senior leaders and teams across multiple functions.
• Strong project and program management skills, including identifying dependencies, managing risks, resolving issues, and driving initiatives through completion.
• Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, develop insights, and make recommendations to leadership.
• Excellent written, verbal, presentation, and executive communication skills, with the ability to communicate complex information clearly to different audiences.
• Demonstrated ability to facilitate leadership discussions, business reviews, planning sessions, and cross-functional working meetings.

Preferred

• Experience supporting Marketing, Brand, Communications, or Digital Marketing organizations.
• Experience working in a large, matrixed global organization.
• Experience managing enterprise-level programs or strategic transformation initiatives involving multiple functions and stakeholders.
• Project or program management certification such as PMP, PgMP, Agile/Scrum, or equivalent professional training.
• Experience preparing executive-level dashboards, business reviews, presentations, and recommendations for senior leadership.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*