Senior Manager, Marketing Programs

Responsibilities

• Strategic Planning and Execution: Partner closely with the VP of Marketing to keep the department aligned on top strategic priorities, support creation of planning artifacts, stakeholder presentations, and coordinate department reporting.
• Design & Run the Marketing Operating Cadence: Own the quarterly and annual planning process, OKR tracking, budget allocation, and operational reviews.
• Team Leadership and Development: Direct and guide the work of marketing team members, establish priorities and performance expectations, provide coaching and feedback, and support talent development and performance management.
• Orchestrate Complex, Cross-Functional Programs: Lead and program-manage major cross-functional initiatives that engage multiple marketing functions (e.g., flagship events, multi-touch product launches, integrated GTM campaigns) from planning to execution and post-program evaluation.
• Cross-Functional Alignment: Partner with Marketing, Sales, Product, and other business leaders to align program priorities, messaging, timelines, and resources with company and go-to-market objectives.
• Scale Marketing Operations & Infrastructure: Continually optimize operating processes, documentation, SLAs, and intake systems to improve execution velocity and consistency across a scaling team.
• Resource and Budget Management: Oversee program resources, budgets, and external partners, prioritizing investments and balancing competing needs to achieve business objectives.
• Performance Measurement: Establish program goals and performance metrics, evaluate results, and communicate outcomes, risks, and recommendations to stakeholders and leadership.
• Marketing Operations and Continuous Improvement: Establish scalable processes, operating practices, and reporting mechanisms that improve coordination, execution, and consistency across marketing programs.
• Stakeholder and Executive Communication: Communicate program strategy, progress, and results to stakeholders, influencing priorities and decisions through sound judgment and data-informed recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 8+ years of experience in marketing, integrated marketing programs, demand generation, or a related discipline, preferably in a B2B technology or high-growth environment.
• Experience leading and developing teams, including setting priorities, providing performance feedback, and supporting employee development.
• Demonstrated ability to lead complex, cross-functional programs spanning multiple marketing disciplines or areas of expertise.
• Strong understanding of integrated marketing, brand positioning, demand generation, market research, and go-to-market strategy.
• Experience managing budgets, allocating resources, and overseeing agency or vendor relationships.
• Ability to establish program objectives and performance metrics, interpret results, and translate insights into actionable business recommendations.
• Strong project and operational management skills, with the ability to balance strategic priorities and execution across multiple initiatives.
• Excellent communication, stakeholder management, and influencing skills.
• Demonstrated ability to exercise sound judgment, make decisions, and lead through ambiguity in a fast-paced environment.

Preferred

• Ownership: You proactively identify operational bottlenecks, take initiative on solutions, and follow through on commitments.
• Trust: You listen as much as you talk and take responsibility for collective success.
• Adaptability: You’re smart with resources, focus on outcomes, and can pivot effectively as our industry evolves.
• Experience in robotics, industrial technology, enterprise technology, or other B2B markets is preferred.

Benefits

• 401(k) Plan: Includes a 6% company match.
• Equity: Company stock options.
• Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.
• Benefit Start Date: Eligible for benefits on your first day of employment.
• Well-Being Support: Employee Assistance Program (EAP).
• Time Off:
• Exempt Employees: Flexible, unlimited PTO and 12 company holidays, including a winter shutdown.
• Non-Exempt Employees: 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually.
• On-Site Perks: Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.
• Parental Leave: Generous paid parental leave programs.