Digital Program Manager

Responsibilities

• Develops quality content & graphic campaigns & disseminates it through social and in-store channels for client programs.
• Acts as client liaison for various content approvals, responses, and new initiatives
• Creates monthly recaps of performance for client programs, As well as final program recaps of the same programs
• Monitors competitor activity for clients & agency to keep up with latest trends for content performance
• Management and ownership of program critical paths, weekly meeting agendas and contact reports
• Develops and manages influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
• Conducts ongoing research into retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities that enhance activations and client programs.
• Develops user-generated content (UGC) strategies and manages content creation opportunities that deliver authentic brand storytelling across social, digital, and shopper marketing channels.
• Develops creative concepts that integrate influencers, creators, digital content, and shopper engagement, identifying opportunities to enhance demonstrations, roadshows, product launches, and experiential events through innovative content and creator partnerships.
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, Media, Communications, PR, or related fields preferred.
• Three years of relevant work experience
• Proven ability to adhere to brand-specific voice and transitions between multiple clients efficiently
• Proven technical understanding of popular and new social platforms, and the online services & tools needed to monitor, schedule, and measure social media performance
• Creative and design-minded individual with experience creating compelling, on-brand graphics and copy
• Extensive platform-specific analytics and reporting knowledge to deliver timely analytics to clients and agency.
• Ability to interact with clients and suppliers in a professional and prepared manner
• Willingness to take ownership of assigned tasks
• Ability to work autonomously and effectively under pressure in a fast-paced environment
• Strong organizational and interpersonal skills with the ability to handle multiple priorities