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Caterpillar Inc. logo

Caterpillar Inc.

Brand

4.1
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.
Founded in 1925
Irving, Texas, USA
61K employees (2,910 in marketing)
www.caterpillar.com
83% recommend to a friend
77% positive business outlook

People

Marketing leadership

Yvette Morrison
Yvette Morrison
VP/Head of Global Marketing and Brand
At the company for 5 years 2 months
Laura Fereres
Laura Fereres
Marketing Director - Mining
At the company for 1 year 6 months
Carrie Wallendal
Carrie Wallendal
Director, Ironworks, Marketing Operational Excellence, and Chief of Staff
At the company for 16 years 6 months
Magy Kramer
Magy Kramer
Senior Director Ecommerce and Digital Marketing
At the company for 25 years 4 months

Hiring contacts

Nicole Van Paepeghem
Nicole Van Paepeghem
Senior Talent Acquisition Marketing Lead - Electric Power & Electrification + Energy Services
At the company for 1 year 10 months

Hiring activity

Open marketing jobs over time

127 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$3.5B

Last raise

$3.5B

Post IPO Debt, 7 months ago

Funding history

Aug 2025

Post IPO Debt Caterpillar · $3.5B

Oct 2024

Grant Caterpillar · $5M

Jun 2019

Grant Caterpillar

Dec 2009

Grant Caterpillar · $147.5K

Audience

Monthly website visitors
781.2K
Month over month-1.7%
Quarter over quarter+34.3%
Top sourceSearch (48.1%)
Ad budget per month$1.5K
Average search rank60.2
Traffic source mix
Search
48.1%
Direct
35.5%

News

Investors Heavily Search Caterpillar Inc. (CAT): Here is What You Need to Know
Dec 10, 2025 • Yahoo Finance
Caterpillar buys Irving property to expand headquarters
Dec 5, 2025 • Dallas News
Caterpillar expands in DFW with purchase of new office space
Dec 5, 2025 • Caterpillar Inc

Links

www.caterpillar.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +8.9% year over year
Referral
9.7%
Social
5.7%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

2.2M

12-mo growth

—

Monthly growth

+1.5%

Salaries

Typical salary range

$118,260 – $177,420

/ yr

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Open positions127 open marketing positions

Caterpillar Inc. logo

Product Marketing Specialist

Caterpillar Inc.

Chicago, IL (On-site)

$89K/yr - $134K/yrIn-houseFull-timeIntern/new grad
22 hrs ago
Caterpillar Inc. logo

Product Marketing Communications Consultant

Caterpillar Inc.

Chicago, IL (On-site)

$108K/yr - $169K/yrIn-houseFull-timeMid level
22 hrs ago
Caterpillar Inc. logo

Business Operations Communications Analyst

Caterpillar Inc.

Cary, NC (On-site)

$89K/yr - $134K/yrIn-houseFull-time
22 hrs ago
Caterpillar Inc. logo

Social Media Specialist

Caterpillar Inc.

Peterborough, UK (On-site)

In-houseFull-timeMid level
22 hrs ago
Caterpillar Inc. logo

Product Manager, Product Details & Parts Solutions (eCommerce)

Caterpillar Inc.

Westminster, CO (On-site)

$128K/yr - $209K/yrIn-houseFull-time
2 days ago
Caterpillar Inc. logo

Division Communications Specialist - BCP

Caterpillar Inc.

Cary, NC (On-site)

$98K/yr - $146K/yrIn-houseFull-time
4 days ago
View all 127 jobs

Caterpillar Inc. insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1925
Headquarters
Irving, Texas
Employees
10001+
8.9% growth last 12mo
Marketing team
2,910
5% of company
99 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 8.9% last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-12-01
Headcount (12 months)
+8.9%
Last funding round
7 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
781.2K
Month over month-1.7%
Quarter over quarter+34.3%
Top sourceSearch (48.1%)
Traffic source mix
Search
48.1%
Direct
35.5%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
54 competitor sites
Search traffic: 113.8K organic clicks / 3.1K paid clicks
Organic competitors
0
Paid competitors
1
Keyword change
+19,579
Ad budget per month
$1.5K
Average search rank
60.2
Paid competitors1

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

2.2M

12-mo growth

—

Monthly growth

+1.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
7 open jobs
Open jobs trend: —
Trend

Marketing team size

Shows saved marketing team size.

2,910
5% of the company • 99 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 2,910.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4.1 / 5
Work-life balance
3.9 / 5
Culture
4 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
83%
Positive business outlook
77%

Funding

Shows saved funding data.

Total funding
$3.5B
Last raise
Post IPO Debt
7 months ago
Funding details
Amount raised
$3.5B
Last round
Post IPO Debt
Last fundraise
7 months ago

News

Shows saved company news.

Investors Heavily Search Caterpillar Inc. (CAT): Here is What You Need to Know
Dec 10, 2025 • Yahoo Finance
Caterpillar buys Irving property to expand headquarters
Dec 5, 2025 • Dallas News
Caterpillar expands in DFW with purchase of new office space
Dec 5, 2025 • Caterpillar Inc
9.7%
Social
5.7%
Paid referral
0.8%
2024-02-01 -> 2026-03-01
Open jobs growth
—
Biggest role change
—
Latest open role
Senior Salesforce Developer-Sales Cloud/Service Cloud