Responsibilities

• Develops and owns a multi-channel, annual alumni and donor communications strategy aligned with the College's advancement priorities, campaign goals, and engagement metrics.
• Proactively and collaboratively proposes new initiatives to retain and steward current donors, re-engages lapsed alumni and donors, and cultivates prospective major gift prospects, bringing ideas forward without waiting to be directed.
• Leads the conception and manages execution of integrated communications campaigns, including segmented digital outreach, digital and multimedia content, annual impact reports, and related initiatives.
• Sets measurable goals for each communications initiative and regularly evaluates performance data to refine strategy.
• Writes and edits compelling, audience-centered content for email campaigns, donor impact reports, stewardship materials, case statements, solicitation copy, and donor/alumni-friendly news stories.
• Leverages Salesforce Marketing Cloud to design, build, test, and deploy sophisticated, segmented email campaigns; maintains and improves audience segmentation strategy over time.
• Requests, imports, and responsibly manages constituent data in Salesforce Customer Relationship Management (CRM) in accordance with institutional data governance policies.
• Creates and manages landing pages, event communications, and digital forms in support of advancement campaigns.
• Runs engagement reports and analyzes campaign data; translates insights into actionable recommendations for continuous improvement.
• Oversees College and department website content updates as needed to support advancement communications and ensures accuracy of donor- and alumni-facing digital content.

Requirements

• Bachelor's degree in communications, marketing, English, public relations, or related field.
• 2 years in relevant field.
• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.
• Highly thorough and dependable.
• Demonstrates a high level of accuracy, even under pressure.

Preferred

• 3 years of progressively responsible experience in communications, marketing, or advancement, with demonstrated experience in strategy development.
• Experience in higher education advancement, development, member, or donor relations.
• Demonstrated supervisory experience, including the ability to direct, develop, and hold accountable direct reports.
• Proven ability to conceive, plan, and execute multi-channel communications campaigns from concept through evaluation.
• Experience with Salesforce Marketing Cloud or comparable marketing automation/CRM platform, including audience segmentation and campaign analytics.
• Exceptional written communications skills, with the ability to craft compelling, audience-appropriate content across a range of formats and tones.
• Strong analytical skills, with experience using data and metrics to drive decisions and demonstrate impact.
• Familiarity with major gift cultivation cycles, donor stewardship best practices, and the role of communications in the philanthropic pipeline.
• Experience with Salesforce CRM (beyond Marketing Cloud) and constituent data management.
• Knowledge of digital accessibility standards and best practices for inclusive communications.

Benefits

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans