Responsibilities

• Lead OPTA's integrated marketing, communications, and brand strategy.
• Develop compelling campaigns that strengthen OPTA's brand and advance organizational priorities.
• Create high-impact content across digital, print, email, video, and social media.
• Ensure a consistent brand experience across all communications, marketing channels, and public-facing initiatives.
• Serve as OPTA's lead content creator across all digital platforms.
• Produce professional-quality videos, podcasts, photography, graphic design, and multimedia content.
• Develop and execute social media and email marketing strategies that drive measurable engagement.
• Utilize website, email, and social media analytics to evaluate performance and continuously improve marketing effectiveness.
• Expand OPTA's digital presence through innovative storytelling and emerging communication channels.
• Lead the redevelopment and launch of OPTA's new website and association management system.

Requirements

• Bachelor's degree or equivalent professional experience.
• Exceptional writing, editing, and storytelling skills.
• Extensive experience producing and editing professional-quality video content.
• Strong photography, graphic design, and multimedia production skills.
• Expertise managing social media platforms, digital marketing campaigns, and content strategies.
• Experience leading website redesigns and content management system (CMS) administration.
• Knowledge of SEO, Google Analytics, email marketing, and digital performance metrics.
• Experience with CRM or association management systems.
• Demonstrated curiosity and ability to leverage AI and emerging technologies to improve communications and productivity.
• Excellent project management and organizational skills.

Benefits

• competitive compensation and an excellent benefits package, including health insurance, retirement benefits with a generous employer match, and professional development support.