Marketing Communication Specialists

Responsibilities

• Create and manage communication programs that promote the Fintech Center’s offerings including academic programs, industry partnerships, research initiatives, and student opportunities through blogs, newsletters, social media, the Center’s website, event collateral, branded materials, and other promotional products.
• Provide multi-faceted support to day-to-day marketing operations, including media campaigns, promotions, and event planning and coordination, including support for the marketing, promotion, and logistical coordination of the Center’s annual event.
• Collaborate with external partners, including fintech industry sponsors, vendors, and university stakeholders, to execute promotional events, speaker series, workshops, and campaigns that elevate the Center’s visibility within the fintech community.
• Assist in the development and coordination of marketing campaigns.
• Write content for social media platforms, the website, direct mail, email, and/or print advertisements.
• Develop and maintain a content calendar for social media campaigns and initiatives to ensure consistent engagement with students, faculty, industry partners, and prospective participants.
• Research, maintain, and report on marketing data to help shape future outreach strategies and demonstrate the Center’s impact to stakeholders.
• Coordinate updates of marketing databases.
• Assist in creating materials used for proposals, correspondence, presentations, and reports.

Requirements

• EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
• Marketing Communication Specialist, II: Requires a bachelor’s (or equivalency) + 4 years or a master’s (or equivalency) + 2 years of directly related work experience.

Preferred

• Familiarity in or willingness to learn fintech industry terminology and audience
• Knowledge of various marketing principles, best practices, media channels and types of media/creative deliverables
• Proficiency with tools such as MyEmma, WordPress, Google Analytics, Hootsuite, Adobe Creative Suite, Canva and Monday CRM + Work Management
• Excellent communication and interpersonal skills
• Experience with data visualization tools