MACNY - Marketing and Communications Specialist

Responsibilities

• Plan, coordinate, and execute marketing and communications initiatives in support of MACNY’s Talent Development programs, including career exploration, pre-apprenticeship, and Registered Apprenticeship pathways.
• Develop a wide range of marketing and communications materials, including slide decks, social media graphics, print collateral, branded assets, and other program content.
• Write, edit, and proofread communications such as email campaigns, newsletters, web content, and print materials.
• Develop, schedule, and publish engaging organic social media content across Talent Development program channels.
• Create, execute, and optimize social media and digital marketing campaigns aligned with program goals, including paid advertising initiatives.
• Monitor, analyze, and report on performance across digital channels (social media, email, and web), providing insights to improve engagement and effectiveness.
• Support website content development and ongoing site management.
• Support the planning, promotion, and execution of key Talent Development events, including Manufacturing Month, National Apprenticeship Week, and the Talent Development Awards.
• Provide on-site support for photo and video shoots to support marketing and storytelling efforts.
• Coordinate and order program swag/merchandise as needed.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field is preferred.
• Experience with content management, copy editing and proofreading, event coordination, digital marketing, social media management, and other key marketing skills.
• Exceptional written and verbal communication skills.
• Detail oriented with strong organizational skills.
• Ability to perform as part of a small team with evolving directives.
• Ability to prioritize multiple projects simultaneously.
• Proficient in Microsoft Office, experience with Adobe Creative Suite is preferred.
• Proficient with digital content platforms such as content management systems, web-hosting platforms, social media for business, e-mail marketing, etc.
• Experience with CRM management is preferred.
• Willingness to learn new programs and skills.

Preferred

• Bachelor’s degree in marketing, communications, business, or a related field is preferred.
• Experience with Adobe Creative Suite is preferred.
• Experience with CRM management is preferred.
• Proficient with digital content platforms such as content management systems, web-hosting platforms, social media for business, e-mail marketing, etc.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Disability insurance
• Life insurance
• Vision insurance
• Flexible spending account
• Paid time off