Marketing Communications Program Manager

Responsibilities

• Lead marketing and communications initiatives from strategy through execution, including strategy briefs, campaign development, creative direction, content creation, vendor coordination, and multichannel delivery.
• Serve as a trusted marketing and communications partner for product launches, organizational change, partner and community engagement, brand evolution, and enterprise initiatives.
• Develop clear, compelling narratives and materials for onboarding, company announcements, product launches, customer stories, and industry trends that reinforce the Indiana Farmers Insurance value proposition.
• Own assigned marketing channels and programs, including website, agency co-op, partnerships, sponsorships, budgets, technology relationships, content, adoption, user experience, financial controls, and continuous improvement.
• Create impactful, accessible digital experiences across web, email, video, webinars, content marketing, social media, and emerging channels.
• Use campaign analytics, program performance, partner feedback, segmentation, and experimentation to improve engagement, personalization, efficiency, and business outcomes through a Test, Learn, Evolve mindset.
• Champion Indiana Farmers Insurance brand standards across digital, print, social, video, and co-branded advertising, including appropriate use of the licensed Garfield property.
• Use AI-enabled tools to improve planning, content development, analysis, and program operations while applying sound judgment and keeping people in control.

Requirements

• A bachelor’s degree is preferred; an associate degree combined with substantial communications experience may be considered.
• Five or more years of marketing, advertising, public relations, or related communications experience.
• Experience developing campaigns, content, and communications across multiple channels for varied audiences.
• Experience managing marketing programs, budgets, timelines, external vendors, or agency partners.
• Proficiency using Canva, Adobe Creative Cloud applications such as Photoshop, Illustrator, or InDesign, or comparable design software.
• Ability to use marketing metrics, segmentation concepts, experimentation methods, or business analytics tools to improve results.
• Clear written and verbal communication skills, with the ability to communicate effectively with peers, partners, and leaders in time-sensitive situations.
• Ability to prioritize and manage multiple projects in a fast-paced environment using sound judgment and personal accountability.
• Experience in insurance or financial services is preferred.

Benefits

• Health insurance (Free Associate Only Coverage)
• Dental insurance (Free Associate Only Coverage)
• Vision insurance (Free Associate Only Coverage)
• Free Life insurance
• Free Short-Term & Long-Term Disability insurance
• 2% 401k Company Match
• 11% 401k Company Contribution
• Excellent Paid Time Off
• Generous paid time for Parental Leave
• Day of Service