Marketing Campaign Specialist, Global Consumer and Gaming

Responsibilities

• Develop and execute integrated marketing campaigns that align with business, product, and segment priorities.
• Translate product launches, seasonal moments, and competitive opportunities into actionable campaign plans.
• Partner with product, category, sales, and regional marketing teams to align messaging, audience targeting, geo relevance and activation strategies.
• Support full-funnel campaign planning, including awareness, consideration, demand generation, and conversion objectives.
• Partner with Product and Technical Marketing, legal, and insights teams to translate product capabilities into clear, substantiated campaign claims.
• Incorporate validated performance, usage, compatibility, battery life, AI, gaming, and productivity claims into campaign messaging and assets.
• Ensure campaign copy balances customer benefit with technical accuracy, legal substantiation, and claim-safe language.
• Maintain consistency of approved claims across global, retail, partner, influencer, and digital campaign touchpoints.
• Coordinate with internal stakeholders, agencies, and creative partners to ensure high-quality execution, including agency input briefs with detailed business and product insights.
• Manage campaign development from planning through launch, optimization, and post-campaign analysis to inform sustained GTM planning.

Requirements

• 5+ years of experience in technology, PC market, gaming, premium, retail, or digital marketing.
• Experience supporting global campaigns and regional marketing activation.
• Knowledge of premium and gaming audiences, PC ecosystem trends, and consumer technology markets.
• Experience with retail marketing, partner marketing, or co-marketing programs.
• Familiarity with digital media, paid social, content marketing, and performance measurement frameworks.
• Experience using AI-powered marketing tools, analytics platforms, and modern marketing technologies.

Preferred

• Strategic thinker with strong business acumen.
• Customer-obsessed and audience-focused.
• Highly collaborative and comfortable navigating ambiguity.
• Strong analytical and problem-solving skills.
• Bias for action and operational excellence.
• Curious, adaptable, and committed to continuous learning.
• Passion for consumer technology, gaming, and innovation.

Benefits

• We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation. Find out more about the benefits of working at Intel .