Manager Marketing Technology & Data

Nashville, TN (On-site)

$119K/yr – $190K/yrManagerFull time

Posted 23 hrs ago

Job Summary

Own the Marketing Technology & Data strategy and roadmap, and lead marketing automation, personalization, customer journeys, audience activation, analytics, and measurement to drive measurable business outcomes.

  • Lead and develop the Marketing Technology & Data team while managing budgets, resources, vendors, and strategic partnerships.
  • Partner with Marketing, Digital, IT, Data, and enterprise teams to deliver scalable technology and data solutions.
  • Evaluate emerging technologies and recommend investments that improve efficiency, engagement, and marketing effectiveness.

Job Description

Responsibilities

  • Own the Marketing Technology & Data strategy and roadmap.
  • Lead marketing automation, personalization, customer journeys, audience activation, analytics, and measurement.
  • Optimize platforms including Salesforce Marketing Cloud, Hightouch, Google Analytics, and related enterprise technologies.
  • Turn customer and marketing data into actionable insights and measurable business outcomes.
  • Lead and develop the Marketing Technology & Data team while managing budgets, resources, vendors, and strategic partnerships.
  • Partner with Marketing, Digital, IT, Data, and enterprise teams to deliver scalable technology and data solutions.
  • Evaluate emerging technologies and recommend investments that improve efficiency, engagement, and marketing effectiveness.

Requirements

  • Leadership experience in marketing technology, digital marketing, data, analytics, or related areas.
  • Strong strategic thinking, customer focus, and problem-solving skills.
  • Experience with marketing automation, analytics, personalization, and customer data technologies.
  • Excellent communication, collaboration, and relationship-management skills.
  • Ability to lead teams and manage vendors, resources, and competing priorities.

Benefits

  • Compensation and benefits offered may vary depending on multiple individualized factors, job Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
Caterpillar Inc. logo

Caterpillar Inc.

4.1 Glassdoor

For 100 years, we’ve been helping customers build a better, more sustainable world. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. With 2024 sales and revenues of $64.8 billion, Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and provides financing and related services through our Financial Products segment.

Founded in 1925
Irving, Texas, USA
61K employees (2,910 in marketing)
83% recommend to a friend
85% CEO approval

Salaries

Posted range

$119K/yr – $190K/yr

Taken straight from the job posting.

Marketing Operations median pay in the United States

$108K/yr

Most pay falls between $81K and $153K. Based on 1,966 salaries.

See all Caterpillar Inc. salaries

Funding

Total Funding
$3.5B
Last Raise
$3.5B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $3.5B
  • Oct 2024
    Grant • $5M
  • Jun 2019
    Grant

Traffic Signals

Monthly Visitors
781.2K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
48.1%
Direct
35.5%
Referral
9.7%
Social
5.7%
Paid
0.8%

Headcount Trend

Current headcount: ~60.6K
Caterpillar Inc. logo

Manager Marketing Technology & Data

Caterpillar Inc. · Nashville, TN · On-site