Manager Marketing Planning & Investments

Responsibilities

• Synthesize marketing, financial, and performance data to support forward-looking planning, investment decisions, and long-range business strategy.
• Partner with Finance, senior leadership, and cross-functional business partners to develop monthly marketing forecasts, close-of-month reporting, and long-range plans across Paid Media, eCommerce, Loyalty, CRM, Brand Marketing, Sponsorships, and other marketing functions.
• Develop executive-level reporting and business insights that connect marketing investments to business outcomes, identify performance trends and optimization opportunities, and provide actionable recommendations to support strategic decision-making and ROI growth.
• Develop and maintain standardized frameworks to evaluate proposed marketing investments, expected business returns, financial impact, and investment efficiency prior to approval.
• Own and manage global marketing budgets, including ongoing tracking, forecasting, optimization, and reallocation of investments to support business objectives and maximize return.
• Provide oversight of marketing financial operations, including purchase orders, invoice governance, reconciliation, vendor payment health, contract tracking, and fees, partnering with the Marketing Administrator on day-to-day transaction processing.
• Own and continuously improve Marketing financial processes, documentation, operating procedures, reporting standards, and governance frameworks to increase accuracy, consistency, efficiency, and accountability.
• Proactively identify financial, operational, forecasting, and vendor risks, communicate potential impacts, and develop mitigation plans before business operations are affected.
• Provide regular weekly, monthly, and quarterly updates to Marketing leadership on investment performance, financial outlook, key risks, opportunities, and recommended actions.

Requirements

• Bachelor’s degree required, in Marketing, Finance, Business, or a related area preferred.
• Minimum 3 years of experience in Marketing, Finance, or a related field required.
• Expert proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Strong financial acumen, business judgment, and analytical skills, with experience interpreting campaign performance, attribution, and investment returns.
• Experience developing executive-level reporting, operational processes, and governance documentation.
• Demonstrated ability to independently own complex cross-functional initiatives from planning through implementation.
• Proven ability to manage ambiguity, balance urgent priorities with long-term objectives, and deliver complete, executive-ready work products.
• Strong critical thinking, decision-making, and problem-solving skills, with the ability to translate data into clear recommendations and actions.
• Ability to influence without direct authority and build effective relationships across functions and levels of the organization.
• Demonstrated ownership, accountability, and proactive communication, with the ability to work effectively under minimal supervision.

Benefits

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more