Marketing Manager, Patient Services Strategy, Gastroenterology

Responsibilities

• Operates in the finer details, executing on marketing projects leading up to larger program initiatives
• Support leadership creation of PSP strategic & tactical planning by providing strategic lens
• Establish and maintain appropriate relationships with commercial business partners in sales, managed healthcare, trade and marketing teams
• Builds awareness of PSP offerings throughout brand teams by socializing content with brand team members (managers, and fellow associate directors)
• Provides AbbVie Patient Services (APS) input to Brand marketing executions, identifying and resolving incongruencies, and synergizing messaging
• Facilitates discussion of operational opportunities & efficiencies between APS teams and brands
• Manages marketing program assets, updating and refining as needed
• Defines and tracks key performance indicators for patient support programs, using performance data, patient insights, and stakeholder feedback to identify optimization opportunities and inform strategic recommendations.
• Partners with insights, analytics, field teams, and external partners to understand patient, caregiver, and provider barriers and translate findings into actionable marketing strategies.
• Supports development and optimization of omnichannel patient and provider engagement strategies across digital, print, field, and partner channels.

Requirements

• Bachelor’s degree required; MBA or advanced degree strongly preferred
• 5+ years of marketing experience in pharmaceutical / biotech or healthcare services; brand, digital, and patient service marketing experience strongly preferred
• Deep commitment to supporting patients and improving their treatment experience
• Understands overall Patient Support Program (PSP) vision and strategy, helps define, document, and communicate the vision
• Understands and can navigate PSP components to help troubleshoot issues and maximize overall program performance
• Strong project management skills with the ability to prioritize, influence, and execute in a fast-paced, matrix environment
• Understands business and compliance guardrails and asks appropriate questions to drive business forward
• Understanding of brand positioning, campaign management, budget management, and marketing fundamentals.
• Strong background in consumer or HCP marketing, patient engagement, retention strategies.
• Proficient planning and organization skills, attention to detail, execution, and follow-through.

Preferred

• MBA or advanced degree strongly preferred

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.