Marketing Strategist

Responsibilities

• Marketing Efficiency & Prioritization: Evaluate performance across social, influencer, email, paid, and e-commerce. Recommend which channels and brands deserve more investment, which need fixing, and which to cut.
• Diagnosis & Next Steps: Identify the root causes behind underperforming campaigns and set clear, prioritized action plans.
• Campaign & Brand Strategy: Shape campaign concepts, promotional calendars, and launch plans that fit each brand’s positioning and voice.
• Growth Roadmap: Turn data, audience insights, and trends into a testing and growth roadmap across the portfolio.
• Direction of Executors: Brief channel executors and assistants, set KPIs, and review output quality.
• Reporting: Deliver concise performance reports and recommendations with a clear point of view.
• Market & Competitor Insight: Track category, audience, and competitor trends and turn them into opportunities.

Requirements

• 3-6 years in marketing, ideally DTC, e-commerce, or consumer brands, with a growth, brand, or strategy focus
• Strong analytical skills: you read performance data, find the “why,” and make a clear recommendation
• Hands-on depth in at least one channel (social, influencer, email/CRM, paid, or e-commerce) and working knowledge of the rest
• Strong brand sense and the ability to plan campaigns that fit brand identity
• Strong understanding of TikTok, Instagram, short-form content, and creator trends
• Excellent communicator who can brief teams and present to leadership
• Ownership mindset, comfortable making prioritization calls with incomplete information
• Interest in leading and mentoring others over time

Preferred

• Experience with Shopify, Klaviyo, Meta Ads Manager, or GA4
• Agency or startup experience across multiple channels or brands
• Experience working with freelancers, agencies, or junior team members
• Familiarity with Wrike or similar project management tools

Benefits

• Pay: $30-35 per hour, depending on experience and skill set
• Clear growth path with opportunities to take on greater ownership
• Comprehensive health insurance support
• Retirement plan
• PTO accrual
• Employee discounts on products
• Performance-based bonuses