Marketing Consultant

Responsibilities

• Build strategic marketing plans that connect client business goals to target audiences, channel mix, budgets, timelines, and measurable outcomes.
• Establish KPIs and measurement strategies before campaigns launch and use results to continuously improve recommendations.
• Develop recommendations across paid, owned, and earned marketing channels.
• Participate in client discovery, planning, and performance conversations alongside Account Executives.
• Present recommendations to clients, explain your reasoning, and confidently respond to questions and differing viewpoints.
• Analyze campaign and channel performance and turn the results into actionable recommendations.
• Stay hands-on with marketing execution, particularly when strategy and implementation overlap.
• Support brand positioning, messaging, audience personas, and member journey and lifecycle mapping.
• Write marketing portions of proposals and collaborate with internal teams to ensure proposed work can be successfully delivered.
• Manage multiple client priorities, deadlines, documentation, and deliverables.

Requirements

• Approximately 2–5 years of marketing strategy and hands-on marketing experience.
• Experience building marketing plans that connect business goals, audiences, channels, budgets, and measurement.
• Strong experience in at least one core marketing channel, such as email/lifecycle marketing, paid media, or paid search, with enough broader knowledge to plan across multiple channels.
• Understanding of marketing analytics, KPIs, attribution, and campaign performance.
• Experience with brand positioning, messaging, personas, customer/member journeys, or lifecycle marketing.
• Ability to work within a defined budget, prioritize investments, and explain marketing tradeoffs.
• Strong client-facing, presentation, and written communication skills.
• Ability to manage multiple clients or projects while meeting deadlines and raising concerns early.
• Comfortable collaborating with specialists and turning different perspectives into a clear recommendation.
• Ability to handle confidential client, employee, and business information appropriately.