Senior Director, Marketing Product & Program Strategy

Responsibilities

• Program Leadership
• • Direct vendor and client teams toward one plan, without formal authority over client staff. Set priorities with client marketing and product leads, and unblock design, engineering, data and AI teams.
• • Define the KPI tree and measurement plan in partnership with client data teams. Track adoption, utilization, revenue attribution and in-year savings, such as reduced spend and workflow optimization.
• Market & Strategic Thought Leadership
• • Bring the outside-in view into the program: market trends, competitor moves, customer behavior and telecom industry shifts, turned into implications for the product portfolio.
• • Act as a strategic thought partner to client product leadership. Supply the evidence, benchmarks and options that inform their vision and roadmap decisions.
• • Bring a product-led growth lens to the portfolio, identifying opportunities in activation, onboarding, lifecycle and experimentation.
• Executive Communication & Governance
• • Engage with confidence in dynamic conversations with VP, SVP and CMO stakeholders. Frame each decision and bring a recommendation rather than a menu of options.
• • Build the decks and storylines yourself. Work with campaign, audience and product data, directly or through the data team, to find the insight. There is no separate deck-production team behind this role.

Requirements

• Executive and consulting leadership and product-led growth experience are essential. A marketing background is required as context: it lets you understand the products being built and the marketers who use them. This role does not run marketing or campaigns.
• Executive and Consulting Leadership
• • 12+ years of experience, including 4+ years at Senior Manager, Director or above at a reputable consulting firm.
• • Recurring, direct work with VP, SVP or C-level executives, with confident command of dynamic executive conversations and examples of decisions you shaped.
• • Program leadership of cross-functional teams spanning marketing, product, engineering, data and AI, achieved through influence rather than line authority.
• • Hands-on executive storytelling. You build the deck and the narrative yourself.
• Product-Led Growth
• • Deep product-led growth experience: activation, onboarding, product-qualified leads, lifecycle and experimentation. You personally moved the funnel metrics.
• • Has connected marketing journeys to in-product experiences, so that acquisition, activation and expansion work as one funnel.
• • Has shaped multi-product roadmaps with market and competitive evidence.

Preferred

• Telecom consulting experience for or at a carrier, cable, broadband or MVNO business. Relevant areas include digital self-serve, upgrades and churn, or B2B and SMB adoption.
• A track record of transforming or redesigning marketing operations workflows.
• Experience applying AI to marketing workflows, such as audience modeling, content generation or journey personalization.