Sr. Strategy Director

Responsibilities

• Set the strategic direction across key client accounts, ensuring our thinking is clear, differentiated, culturally informed, and connected to meaningful business outcomes.
• Define the real problem behind complex business and brand challenges, quickly identifying the tensions, opportunities, and strategic choices that should guide the work.
• Lead the development of brand, cultural, and creative strategy, translating insight into a clear point of view that inspires both clients and creative teams.
• Lead multiple engagements and workstreams simultaneously, maintaining a high standard of strategic quality while helping teams prioritize what matters most.
• Shape the strategic approach to major briefs and opportunities, determining what we need to learn, questions to answer, and how different disciplines should come together.
• Partner with Data Strategy, Context, Business, and Creative leadership to create an integrated strategic vision for the work.
• Develop and mentor strategists, providing clear direction and feedback while helping junior and mid-level talent strengthen their judgment, storytelling and strategic craft.
• Raise the quality of the Strategy discipline, establishing strong standards for briefs, narratives, presentations, research, and strategic recommendations.
• Contribute to Translation’s intellectual capital, developing perspectives that advance how we understand audiences, culture, brands, and business.

Requirements

• 8+ years of relevant experience in strategy, brand development, communications, cultural strategy, or a related discipline.
• Demonstrated experience leading strategy for significant client accounts, campaigns, brand platforms, or integrated engagements.
• Proven ability to independently develop and defend strategic recommendations with senior clients and internal leadership.
• Demonstrated ability to synthesize research, cultural intelligence, business context, and audience understanding into actionable strategy.

Preferred

• Experience leading strategy across multiple/ complex, multi-workstream accounts.
• Strong understanding of the digital, social, media, and creator ecosystems.
• Demonstrated ability to turn cultural understanding into distinctive brand, cultural, and creative strategies.
• Proven ability to uncover and translate audience-specific insights into impactful brand, cultural, and creative strategies