Director, Marketing Strategy

Responsibilities

• Integrated Marketing & Business Strategy
• Marketing-Led Vision: Act as the primary architect of the client's marketing engine, ensuring demand generation, brand positioning, and content strategy are the core drivers of ROI.
• Cross-Functional Synthesis: Evaluate how non-marketing business functions (e.g., AI automation, technical API integrations, and PR-led authority) can be leveraged to amplify the core marketing strategy.
• Full-Lifecycle Alignment: Ensure the marketing strategy seamlessly transitions into sales enablement and customer success, creating a closed-loop system that factors in the entire business operation.
• Service Ecosystem Orchestration: Move beyond "HubSpot-only" thinking to determine when a client requires specialized services like web development or advanced data integrations to remove friction from the marketing funnel.
• Quarterly Steering: Lead high-impact strategic sessions with client executives to pivot the vision based on market trends, ensuring marketing efforts remain agile and business-relevant.
• Final Strategic Touchpoint: Review and refine all major strategic deliverables to ensure they reflect a holistic business perspective before they reach the client.
• Strategic ROI Benchmarking: Define how marketing KPIs translate into broader business outcomes like Customer Lifetime Value (LTV) and overall revenue growth.
• Strategic Scoping: Partner with the Sales team to identify gaps where a client's core marketing goals could be better supported by PR, AI, or technical services, ensuring the initial scope is comprehensive.
• Vision Selling: Assist sales reps by articulating the "Total SmartBug Advantage," showing prospects how marketing strategy acts as the foundation for a wider business transformation.

Requirements

• Minimum of 8 years in digital strategy or business consulting, with a focus on cross-departmental integration
• Business acumen to converse with C-suite executives about business goals, not just marketing tactics
• Consultative maturity to steer C-suite conversations away from tactical "to-do lists"; toward high-level business strategy and resource allocation
• Familiarity with how PR, SEO, Web Development, and AI tools integrate into a modern marketing and sales engine
• Proven ability to provide high-level vision while trusting and empowering a team to handle the execution
• Deep understanding of the HubSpot ecosystem and how third-party tools integrate to drive growth
• Bachelor's degree in Marketing, Business, or a related field

Preferred

• Master's degree in Marketing, Business, or a related field
• Experience working directly in a HubSpot partner agency