Creative/Digital Marketing Strategist

Responsibilities

• Design, build, schedule and send promotional campaigns in Klaviyo.
• Maintain the email calendar, focusing on customer segmentation/target marketing.
• Create/enhance product descriptions and videos for several channels including Walmart, TikTok Shop, Shopify and Faire.
• Photograph/create and edit product images.
• Maintain/update Shopify platform product content, collections, landing pages, banners, and promotional merchandising.
• Plan and implement creative strategies, overseeing digital branding initiatives, collaborating with cross-functional teams on promotional launches, and analyzing campaign performance to optimize results.
• Monitor home fragrance market trends and propose new ideas to enhance online visibility and customer experience.
• Increase revenues through developing creative online marketing approaches.

Requirements

• Strong Creativity Skills with experience developing original, compelling digital content.
• Experience with social media management, email marketing, and analytical capability to interpret email blast and/or ad effectiveness and improve for future.
• Bachelor’s degree in Marketing, Communications, Design, or a related field, or equivalent practical experience.
• Klaviyo experience-2 years minimum
• Shopify DTC platform experience-2 years minimum
• TikTok Shop Experience-1 year minimum
• Have experience with graphic design and content creation tools (e.g., Canva, Adobe Creative Cloud, CapCut)
• Must have a good sense of humor.

Preferred

• Excellent Communication and Writing abilities for clear, engaging brand messaging.
• Proficiency in Creative Strategy and Branding to shape and maintain a cohesive brand identity.
• Knowledge of digital marketing best practices and current trends in lifestyle or home fragrance sectors.
• Ability to work independently in a remote environment, manage multiple projects, and meet deadlines.
• Photographic skills helpful