Chief Marketing Officer (Fractional)

Responsibilities

• Marketing: Own how NewWorld talks about its work in the world, and turn that visibility into momentum for business development
• Build a launch plan for every show—the audience who needs to see it, the traditional media angle, the social strategy—mapped start to finish
• Make sure every project, show or command center, produces an excellent case study
• Fold those case studies constantly into business development materials, so the pitch is always current
• Partnerships: Build a pathway to content development partnerships with entertainment companies, creator companies, and organizations that drive revenue and our cultural reach
• Connect our work to studios with an eye toward acquisition and monetization of our IP (titles, franchises, formats)
• Get our story and work in front of partners who manage and advise the talent we need to be successful, both on screen and off
• Innovation: Keep NewWorld on the cutting edge of conversations about AI in the industry, leveraging our unique approach to AI integration in development, production, distribution, and monetization in media to emerge as a key driver of value for the business

Requirements

• 8+ years across marketing, partnerships, business development, or strategy, ideally spanning more than one of those disciplines.
• - A track record launching work into the world and earning it real attention, across both traditional media and social
• - Experience building partnerships that led somewhere concrete, such as talent secured, distribution won, or revenue earned
• - Fluency with creator ecosystems and how entertainment, brand, and media companies actually make deals
• - A habit of turning finished work into case studies and sales material that win the next project
• - Genuine early adoption of new technology, especially AI, with clear judgment about what is useful and what is noise
• - Excellent writing and synthesis, and the credibility to represent NewWorld to senior external partners
• - Experience in an early-stage or fast-moving environment where you built the function rather than inherited it

Benefits

• Equity is at the heart of NewWorld. From the clients we partner with and vendors we engage, to the team we’re building, we are committed to creating opportunities for the diverse community of talented, creative professionals who have been systematically denied opportunities across the professional communications industry. Women, people of color, LGBTI people, people of any religion or nationality and people with disabilities are strongly encouraged to apply. Opportunities for advancement exist, and NewWorld is committed to helping all staff develop and grow.