Group Director, Experience Strategy

Responsibilities

• Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
• Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Determine omnichannel maturity and enable transformation and modular readiness across brands
• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in Oncology is a must due to the client assignment
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
• Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers
• Strong analytical skills, with proven experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)