Temporary Senior Director, Marketing & Account Strategy

Responsibilities

• Develop strategic, partner-specific integrated marketing programs for pharmaceutical clients across digital, print, social, custom content, native advertising, experiential, and data-driven marketing channels.
• Collaborate with cross-functional teams including sales, campaign strategy, content studio, and editorial partners to create compelling client solutions that drive revenue growth and deliver measurable results.
• Write persuasive proposals, presentations, and sales materials that clearly communicate innovative marketing concepts and partnership opportunities.
• Prepare comprehensive handoff materials for post-sale teams to ensure seamless execution and exceptional client experiences.
• Analyze client, category, and industry research, insights, and marketplace trends to inform strategic recommendations and identify new business opportunities.
• Partner with stakeholders across Hearst to lead client-facing marketing initiatives that strengthen relationships with advertisers, prospects, and internal teams.
• Ensure all marketing programs maintain the highest standards of brand integrity, creative excellence, and executional quality.
• Serve as a strategic leader by proactively identifying opportunities, competitive insights, and innovative ideas that position Hearst ahead of the marketplace and help preempt the RFP process.

Requirements

• Minimum 10 years of experience developing integrated marketing programs within the pharmaceutical industry.
• Proven success leading both the strategic development and execution of pharmaceutical marketing and communications initiatives.
• Strong understanding of the pharmaceutical and healthcare marketplace, including Rx direct-to-consumer advertising.
• Exceptional strategic thinking, analytical, problem-solving, and decision-making skills.
• Outstanding copywriting, presentation, and storytelling abilities with experience developing persuasive client proposals.
• Excellent written and verbal communication skills with the ability to influence and present to senior-level stakeholders.
• Ability to thrive in a fast-paced environment while managing multiple priorities and collaborating across cross-functional teams.
• Positive, proactive mindset with strong passion, accountability, and drive for results.
• Familiarity with Hearst editorial brands and how they create value for pharmaceutical marketers is a plus.
• Proficiency with Microsoft Office and Keynote.