Director of Marketing & Strategy

Responsibilities

• Develop and execute comprehensive marketing strategies to achieve business objectives, including brand awareness, lead generation, customer acquisition, and retention.
• Oversee the creation and implementation of marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
• Conduct market research and analyze trends to identify opportunities and challenges for the business.
• Collaborate with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Monitor and report on the performance of marketing campaigns and initiatives, using data-driven insights to refine and improve strategies.
• Develop and maintain relationships with external partners, agencies, and vendors.
• Ensure brand consistency and compliance with brand guidelines across all marketing materials and communications.
• Stay current with industry trends, emerging technologies, and best practices in marketing to keep the company at the forefront of innovation.

Requirements

• Bachelor's degree in Marketing, Business Administration, STEM or a related field; MBA or advanced degree preferred.
• 7+ years of experience in marketing, with at least 3 years in a leadership role.
• Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns
• Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth
• Strong understanding of digital marketing, SEO, SEM, social media, and content marketing.
• Experience in developing content management processes and account-based marketing strategies
• Excellent leadership and team management skills.
• Excellent communication and presentation skills, along with confidence and presence to engage effectively with senior executives
• Strong analytical and problem-solving abilities.
• Proficiency with marketing automation tools, CRM systems, and analytics platforms.