Director, Marketing & Recruitment Strategy

Responsibilities

• Serve as a consultative partner to institutions, diagnosing marketing and enrollment challenges and identifying root causes rather than symptoms for existing programs as well as programs or products being launched.
• Lead and facilitate workshops and discovery engagements with deans, provosts, program directors, and faculty, ensuring smooth engagement kickoff and strategy alignment.
• Prepare and deliver presentations that secure buy-in from university stakeholders.
• Scope engagements in partnership with account and business development teams — defining objectives, deliverables, level of effort, and timeline, and adjusting scope as the diagnosis evolves.
• Develop clear, sequenced action plans with defined owners, timelines, and success measures — designed for either Noodle implementation or the partner's internal execution.
• Apply market and user research and conduct competitive analyses to inform positioning and enrollment strategy, leveraging AI tools where they add speed or depth.
• Translate research findings into strategic recommendations that drive marketing and recruiting decisions across the funnel.
• Collaborate cross-functionally with internal teams to shape and refine partner strategy.
• Brief internal stakeholders — copywriters, designers, implementation — on strategy and deliverables to ensure clean handoff to executing teams.
• Analyze and interpret performance data to provide actionable insights and recommend strategic direction across marketing channels, from top-of-funnel demand generation through application and enrollment.

Requirements

• 7+ years of experience in digital marketing (agency experience preferred)
• Demonstrated experience across a range of institution types and program types — the ability to recognize what transfers between contexts and what doesn't
• Direct experience in higher education or with higher ed clients
• Proven experience leading workshops and presenting to senior stakeholders
• Strong background in market research, competitive analysis, and strategy development
• Deep understanding of the enrollment funnel, from demand generation through matriculation, in online higher education programs
• Experience scoping and structuring consulting engagements, including estimating effort and setting realistic client expectations
• Track record of producing recommendations that clients actually implement
• Ability to build strong relationships and work collaboratively across departments

Preferred

• Familiarity with marketing automation tools and CRM platforms
• Experience with SEO, paid media, and content marketing strategies
• Ability to juggle multiple projects and meet deadlines in a fast-paced environment

Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Computer and charger on us!
• 401(k) with company match, plus equity opportunities
• Medical, dental, and vision insurance for you and your family (including mental health benefits like Headspace and Talkspace)
• Employer-paid life and disability insurance
• Optional voluntary coverage, including supplemental life, accident, critical illness, and hospital insurance
• Health Savings Account (HSA), Flexible Spending Accounts (FSA), and commuter benefits
• Pre-tax benefit options that help you save on eligible healthcare, dependent care, and commuting expenses
• Employee Assistance Program (EAP)
• Paid parental leave