DIRECTOR, EARNED AND OWNED STRATEGY

Dallas, TX (Remote)

$118K/yr – $130K/yrDirector/Executive5+ years expFull time

Posted 1 day ago

Job Summary

Own and lead executive-level strategy and growth across enterprise accounts, delivering integrated earned strategies and AI-ready search leadership; drive cross-functional roadmaps, forecasting, and executive-level client guidance.

Lead executive strategy for key accounts and client success
Drive integrated earned strategy plans across SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience
Oversee AI-Search readiness and forecasting with cross-functional teams

Job Description

Responsibilities

Leading Enterprise Client Strategy & Growth - Acting as the executive strategic lead on key accounts, accountable for client success
Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers
Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
Driving AI-Era Search Leadership - Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
Collaborating Across Teams - Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
Leading cross-functional planning across key content activations
Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
Accelerating Growth - Identifying and capturing new organic growth opportunities across search and local search ecosystems
Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

Requirements

Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
Working experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large-scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and organic discoverability trends
Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
Strong cross-functional collaboration skills with the ability to unify teams across channels
Exceptional presentation and executive communication skills; confident advising senior client leadership

Benefits

Remote-first culture
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
Work from anywhere options*
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance

Prime Visibility (Wpromote)

Prime Visibility has been acquired by Wpromote, the nation’s largest independent digital marketing agency based in El Segundo, California. The acquisition, which closed on March 31, 2017, establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to over 330 employees.Wpromote aims to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. By adopting a customer-centric ideology, we find innovative ways to acquire new customers and challenge the status quo. At the end of the day, our clients realize the benefit of having us sit at the table with them, strategizing for their future together.

Founded in 2001

Melville, New York, USA

14 employees (6 in marketing)

www.wpromote.com

Salaries

Posted range

$118K/yr – $130K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$129K/yr

Most pay falls between $97K and $171K. Based on 672 salaries.

See all Marketing Strategy salaries See more Marketing Strategy jobs

See all Prime Visibility (Wpromote) salaries

Marketing Team

Marketing Team Size

5 (36% of company)

Median Tenure

22.6 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

45.4K

Monthly Google Ads Budget

$105.8K

Traffic Source Mix

43.1%

Direct

34.7%

Referral

5.6%

Social

2.8%

Paid

3.3%

Headcount Trend

Current headcount: ~14

Links

www.wpromote.com

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