Sr. Marketing Strategy Analyst

Responsibilities

• Own analytic support for marketing campaigns, including dashboard set up, weekly performance reporting, generating actionable insights to inform campaign decisions with Marketing leadership team.
• Monitor and analyze the competitive landscape and market positioning, generating insights that inform marketing strategy and broader business decision-making.
• Develop a comprehensive understanding of key business drivers and leverage data to deliver actionable insights to accelerate procedure growth.
• Utilize advanced analytical and visualization tools, particularly SQL and Tableau, to build scalable dashboards and analytical solutions that enhance business insight capabilities.
• Clearly articulate and confidently present data-driven recommendations and strategic positions, and ad hoc analytical support at all organizational levels.
• Operate as a strategic consultant to VP and director-level business partners, proactively surfacing insights and contributing to cross-functional strategy discussions.
• Support budgeting, quarterly forecasts, and headcount planning for Global Marketing, with opportunity to grow financial acumen and process ownership over time.

Requirements

• 5+ years of relevant analytical experience
• Advanced proficiency in SQL for data querying, manipulation, and consolidation.
• Advanced proficiency with Tableau for data visualization and dashboard development.
• Strong problem-solving skills with demonstrated ability to distill complex information into clear, actionable insights.
• Innate curiosity and capability to interpret data within business contexts, identifying trends, anomalies, and nuanced insights.
• Self-driven and resourceful, capable of independently identifying solutions, obtaining resources, and sharing knowledge proactively.
• Proven ability to effectively prioritize and manage multiple projects concurrently with high attention to detail.
• This role requires working onsite in our Peachtree Corners, GA office Tuesday, Wednesday, and Thursday every week.
• Minimum Bachelor’s degree in data science, analytics, business, finance, marketing (with strong analytics coursework), or related field; Master’s is a plus

Preferred

• Exposure to financial concepts (budgeting, forecasting) preferred; willingness to develop financial acumen on the job.