Company overview

Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
Founded in 1918
Estero, Florida, USA
21K employees (714 in marketing)
48% recommend to a friend
37% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

9 open now

Headcount trend

Company growth over the last 12 months

Headcount +7.7% year over year

Funding

Total funding

$2.9B

Last raise

$375M

Post IPO Debt, 6 months ago

Funding history

Sep 2025

Post IPO Debt Hertz · $375M

Jun 2025

Post IPO Debt Hertz · $985M

Dec 2024

Post IPO Debt Hertz · $500M

Jun 2024

Post IPO Debt Hertz · $1B

Audience

Monthly website visitors
8.9M
Month over month-0.7%
Quarter over quarter-37.1%
Top sourceDirect (49.3%)
Ad budget per month$1.5M
Average search rank49.8
Traffic source mix
Direct
49.3%
Search
41.8%
Referral
7.2%
Paid referral
1.2%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

225.2K

12-mo growth

Monthly growth

+0.8%

News

Links