Loyalty Analyst

Responsibilities

• Support the development and execution of loyalty marketing initiatives that drive member acquisition, activation, engagement, retention, and redemption across the Hertz, Dollar, and Thrifty loyalty programs.
• Analyze customer behavior, campaign performance, and key program metrics to identify opportunities for growth and increased member engagement.
• Assist in the development and implementation of loyalty program enhancements, member communications, promotional offers, and partnership activations.
• Evaluate the effectiveness of loyalty campaigns and provide recommendations for future program enhancements, including program rules, point earning and redemption opportunities, and experiential benefits.
• Collaborate with cross-functional stakeholders, including Brand Marketing, CRM, Partnerships, Finance, IT, Accounting, and Operations, to support program objectives and strategic initiatives.
• Conduct competitive analyses of loyalty programs to identify industry trends, best practices, and opportunities for differentiation.
• Lead the execution of Transportation Network Company (TNC) marketing campaigns across paid media, CRM, social media, out-of-home advertising, and promotional channels.
• Maintain project plans, stakeholder communications, approval processes, and performance reporting for key marketing initiatives.
• Serve as a trusted marketing partner to business leaders by translating business objectives into actionable marketing strategies and programs.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; experience in analytics or statistics is a plus.
• Minimum of 2 years of experience in loyalty marketing, customer loyalty programs, or a related marketing role required.
• Proficiency in Microsoft Excel, Tableau, Google Analytics, SQL, and other data analysis tools.
• Ability to collaborate effectively with internal and external stakeholders across multiple functions and geographic locations.
• Strong influencing and relationship-building skills.
• Customer-centric mindset with a passion for enhancing the customer experience.
• Flexible and adaptable, with the ability to thrive in ambiguous and evolving environments.
• Excellent verbal and written communication skills.
• Results-oriented with strong decision-making, problem-solving, and analytical abilities.
• Ability to drive process improvements and support organizational change initiatives.

Benefits

• Up to 40% discount on standard Hertz rental vehicles
• Generous Paid Time Off (PTO) program
• Comprehensive Medical, Dental, and Vision insurance options
• Retirement savings programs, including 401(k) with company matching
• Paid Parental Leave and Adoption Assistance
• Employee Assistance Program (EAP) for employees and eligible family members
• Educational assistance, tuition reimbursement, and employee discounts
• Voluntary insurance options, including Pet Insurance, Legal/Identity Theft Protection, and Critical Illness coverage
• Exclusive employee perks and discounts, including theme park tickets, gym memberships, and more