Responsibilities

• Build and manage customer audiences across Email, SMS, and Loyalty based on purchase behavior, engagement, lifecycle stage, loyalty activity, customer value, product affinity, and store/location.
• Develop key lifecycle segments including New, Active, At Risk, Lapsed, Reactivated, VIP, and Loyalty Members.
• Identify opportunities to improve personalization, retention, repeat purchase, and customer lifetime value.
• Provide audience and targeting recommendations for Email and SMS campaigns.
• Manage the day-to-day execution and optimization of the Palmetto Perks loyalty program.
• Monitor enrollment, member engagement, points activity, reward redemption, and loyalty-driven revenue.
• Execute loyalty initiatives including bonus-point events, birthday rewards, member offers, and reward reminders.
• Analyze loyalty member behavior and identify opportunities to increase engagement and retention.
• QA the loyalty experience across Palmetto Moon stores and e-commerce.
• Partner with the Email Marketing Manager on Email campaign execution, segmentation, QA, and reporting.

Requirements

• 2-4+ years of experience in CRM, loyalty, lifecycle marketing, retention, Email/SMS marketing, e-commerce, or customer analytics.
• Experience with CRM, Email, SMS, or loyalty platforms; Klaviyo, Attentive, Yotpo, and Shopify experience is a plus.
• Strong understanding of customer segmentation and lifecycle marketing.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in Excel or Google Sheets; reporting or BI experience is a plus. Retail or omnichannel experience preferred.
• Highly organized with exceptional attention to detail and strong QA skills.
• Comfortable working in a fast-paced, collaborative retail environment.
• Curious and customer-focused, with the ability to translate customer behavior and data into practical actions that improve retention and engagement.