Responsibilities

• Responsible for driving Ecommerce CRM & lifecycle marketing strategy, with a focus on commercial success metrics for ZAGG and mophie.
• Own our Attentive program end to end across both email and SMS — deep, hands-on Attentive fluency is core to this role.
• Retrain mophie customers to shop mophie.com. Re-permissioning from ZAGG to mophie’s own Attentive instance is complete, but many customers are still in the habit of buying mophie product on ZAGG.com — build the lifecycle programs that shift that behavior for good.
• Design and launch a new lifecycle program for Warranty, roughly 1.5M orders a year today with zero cross-sell or upsell, built in lockstep with the January 1 Warranty launch.
• Move ZAGG D2C away from heavy promotion and toward quality, content-led marketing built on product and experience value, while protecting the customers and revenue currently driven by discounting.
• Collaborate with Ecommerce GTM, onsite merchandising and Global Marketing partners to build and maintain marketing calendar based on new product introductions and consumer moments.
• Lead a high-performing team to manage daily CRM & lifecycle marketing activities.
• Work cross-functionally to support Ecommerce, Brand marketing, and merchandising initiatives.
• Analyze engagement and revenue trends to ensure campaigns are meeting KPI goals.
• Collaborate with the greater growth marketing team to communicate results & develop cross-channel strategies, tactics and initiatives with the consumer at the center of everything that we do.

Requirements

• Bachelor’s degree in marketing, communications, advertising or related field.
• Minimum 8 years of hands-on experience managing email and direct-to-consumer CRM campaigns, preferably in strong retail and ecommerce environments.
• Deep, hands-on experience with Attentive across both email and SMS, this is a requirement, not a nice-to-have.
• Experience shifting customer purchasing behavior across channels, for example, migrating a base of buyers from one retail domain to a brand’s own site — through lifecycle marketing rather than paid acquisition.
• Experience building a lifecycle program from scratch around an underdeveloped revenue stream (e.g., warranty, service, or post-purchase), including cross-sell and upsell strategy.
• Track record of shifting a DTC customer base away from heavy discounting toward content- and value-led marketing without losing the customer.
• Experience planning, executing, and measuring multi-channel, CRM strategies with goal of driving short or long-term revenue & consumer growth.
• Proven ability to “run the business by the numbers,” using analytics, including incremental lift and holdout testing, to drive action & optimization.
• Experience quantifying subscriber engagement across multiple channels and creating alignment with overall business goals/initiatives.
• Experience communicating with cross-functional partners & leveraging feedback to improve campaign performance.

Preferred

• Multi-brand lifecycle marketing experience — managing CRM/lifecycle programs across more than one brand or customer base.