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Hertz

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Country
🇺🇸US🇬🇧UK

Company overview

Hertz is one of the world’s largest mobility companies, and through its indirect subsidiary, The Hertz Corporation, operates the Hertz, Dollar, and Thrifty vehicle rental brands throughout North America, Europe, the Caribbean, Latin America, Africa, the Middle East, Asia, Australia, and New Zealand. Hertz pioneered the car rental industry, and the Hertz brand is one of the most recognized brands globally. For more than a century, Hertz has offered innovative, differentiated products in an effort to make every rental experience seamless and special. Customers choose Hertz for its wide selection of top-rated vehicles, for its free Hertz Gold Plus Rewards® loyalty program, and because of Hertz’s thousands of convenient locations. Hertz also operates the Firefly car rental brand and Hertz 24/7 car sharing business in international markets and additionally rents vehicles to rideshare drivers through dedicated partnerships with Uber, Lyft, and others. Hertz also sells vehicles to consumers at Hertz Car Sales locations throughout the United States.
Founded in 1918
Estero, Florida, USA
21K employees (714 in marketing)
www.hertz.com
48% recommend to a friend
37% positive business outlook

Salaries

Median base

$90,000

Median total

$90,000

Median experience

2 years

Salaries

3

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People

Marketing leadership

Jodi Allen
Jodi Allen
Executive Vice President and Chief Marketing Officer Hertz Car Rental
At the company for 9 years 1 month
Brian Canning
Brian Canning
Head of Marketing and Loyalty
At the company for 1 year 11 months
Jonah Owenby
Jonah Owenby
Senior Director Digital Marketing
At the company for 8 years 5 months
Cayley O.
Cayley O.
Director, Brand Marketing
At the company for 1 year 9 months

Hiring activity

Open marketing jobs over time

14 open now

Headcount trend

Company growth over the last 12 months

Headcount +7.7% year over year

Funding

Total funding

$2.9B

Last raise

$375M

Post IPO Debt, 6 months ago

Funding history

Sep 2025

Post IPO Debt Hertz · $375M

Jun 2025

Post IPO Debt Hertz · $985M

Dec 2024

Post IPO Debt Hertz · $500M

Jun 2024

Post IPO Debt Hertz · $1B

Audience

Monthly website visitors
8.9M
Month over month-0.7%
Quarter over quarter-37.1%
Top sourceDirect (49.3%)
Ad budget per month$1.5M
Average search rank49.8
Traffic source mix
Direct
49.3%
Search
41.8%
Referral
7.2%
Paid referral
1.2%
Social
0.4%

LinkedIn followers

Follower count and growth

Total followers

225.2K

12-mo growth

—

Monthly growth

+0.8%

News

Hertz’s controversy and the future of automotive inspections
Nov 26, 2025 • WardsAuto
Hertz CEO Calls for End to Government Shutdown as Demand for One-Way Rental Cars Surge
Nov 7, 2025 • TravelPulse
Hertz sees 20% spike in one-way rentals amid air traffic chaos
Nov 7, 2025 • Fortune

Links

www.hertz.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Open positions14 open marketing positions

Hertz logo

Manager Marketing Planning & Investments

Hertz

Atlanta, GA (Hybrid)

$90K/yrIn-houseFull-timeManager3+ years exp.
12 hrs ago
Hertz logo

Senior TA Partner, Recruitment Marketing

Hertz

Las Vegas, NV (Remote)

In-houseFull-time
4 weeks ago
Hertz logo

Sr. CRM Analyst (Strategy & Performance)

Hertz

Atlanta, GA (On-site)

In-houseFull-timeSenior level4+ years exp.
5 weeks ago
Hertz logo

Branch Manager I

Hertz

Farmington Hills, MI

In-houseFull-time
5 weeks ago
Hertz logo

Loyalty Analyst

Hertz

Estero, FL

In-houseFull-timeMid level2+ years exp.
5 weeks ago
Hertz logo

Marketing & CRM Coordinator

Hertz

UK (Hybrid)

In-houseFull-timeMid level3+ years exp.
5 weeks ago
View all 14 jobs

Hertz insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1918
Headquarters
Estero, Florida
Employees
10001+
7.7% growth last 12mo
Marketing team
714
3% of company
35 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 7.7% last 12 months · More mature · Recently funded
Trend
2023-02-27 -> 2025-12-01
Headcount (12 months)
+7.7%
Last funding round
6 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
8.9M
Month over month-0.7%
Quarter over quarter-37.1%
Top sourceDirect (49.3%)
Traffic source mix
Direct
49.3%
Search
41.8%
Referral
7.2%
Paid referral
1.2%
Social
0.4%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
49 competitor sites
Search traffic: 1.1M organic clicks / 1.4M paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+15,054
Ad budget per month
$1.5M
Average search rank
49.8
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

225.2K

12-mo growth

—

Monthly growth

+0.8%

Job openings

Shows open jobs, growth, and role changes.

Main result
1 open jobs
Open jobs trend: —
Trend
2024-04-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Manager, Performance Media and Advertising

Marketing team size

Shows saved marketing team size.

714
3% of the company • 35 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 714.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.2 / 5
Work-life balance
3 / 5
Culture
3 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
48%
Positive business outlook
37%

Funding

Shows saved funding data.

Total funding
$2.9B
Last raise
Post IPO Debt
6 months ago
Funding details
Amount raised
$2.9B
Last round
Post IPO Debt
Last fundraise
6 months ago

News

Shows saved company news.

Hertz’s controversy and the future of automotive inspections
Nov 26, 2025 • WardsAuto
Hertz CEO Calls for End to Government Shutdown as Demand for One-Way Rental Cars Surge
Nov 7, 2025 • TravelPulse
Hertz sees 20% spike in one-way rentals amid air traffic chaos
Nov 7, 2025 • Fortune