Manager, Marketing Campaign

Responsibilities

• Lead the strategic planning, development, implementation, and optimization of integrated marketing campaigns across traditional and digital channels to drive brand awareness, visitation, revenue, and customer engagement.
• Develop and execute comprehensive marketing strategies encompassing traditional media, including radio, print, magazines, out-of-home advertising, sponsorships, and other offline marketing initiatives.
• Oversee all digital marketing channels, including website content and optimization, on-property digital signage and screens, social media platforms, paid search, display advertising, email marketing, online travel agencies (OTAs), and other emerging digital platforms.
• Establish annual, quarterly, and campaign-specific marketing plans, including media strategies, promotional calendars, creative direction, and performance goals.
• Analyze and report on the effectiveness of all marketing campaigns and assets, utilizing data-driven insights to optimize performance, improve return on investment, and identify emerging opportunities.
• Oversee the creation and implementation of compelling creative assets, content strategies, photography, video production, and brand storytelling initiatives across all marketing platforms.
• Ensure consistent brand standards, messaging, and customer experience across all marketing channels, touchpoints, and advertising campaigns.
• Monitor industry trends, consumer behavior, competitive activity, emerging technologies, and advertising innovations to identify opportunities that strengthen the property's competitive position.
• Serve as the primary liaison between internal departments, advertising agencies, media partners, and external vendors regarding marketing and advertising initiatives.
• Support other key marketing efforts as needed.

Requirements

• Bachelors’ in hotel management, hospitality, marketing and business administration. A minimum of five (5) years of experience in a similar position or the equivalent combination of education and experience.
• Minimum five (5) years of marketing, advertising, brand management, or related experience, including the development and execution of traditional and digital marketing campaigns.
• Experience managing integrated marketing initiatives across multiple channels, including traditional advertising, digital media, website marketing, social media, paid search, display advertising, email marketing, and promotional campaigns.
• Experience managing agencies, media partners, vendors, and other external marketing resources.
• Strong understanding of digital marketing, advertising, analytics, and performance measurement.
• Experience managing marketing budgets and evaluating campaign performance.
• Strong project management, organizational, and communication skills with the ability to manage multiple priorities and deadlines.
• Demonstrated ability to think strategically, exercise sound judgment, and work independently in a fast-paced environment.
• Ability to build effective relationships and collaborate with internal stakeholders, external partners, and vendors.
• Strong written and verbal communication skills with attention to detail.

Benefits

• Medical, Dental, Vision Prescription, Life, Accident, Pet Legal
• 401K with match
• Paid Time Off
• Holiday Pay
• Free Meals, Free Uniforms, Free Parking
• Discounts at Hard Rock properties around the globe
• All team members are eligible to participate in the discretionary annual bonus program
• Training and Leadership development programs
• Salary Range $80,000-$85,000.