Manager Affiliate Marketing

Responsibilities

• Manage the Hertz affiliate program end-to-end on CJ (Commission Junction): program setup, publisher recruitment and approvals, commission structures, promotional offers, creative assets, product feeds, tracking and attribution, invoicing, and compliance.
• Lead direct partnerships with Rakuten and Capital One Shopping: negotiate commercial terms, commission and tenancy/placement buys, cashback and card-linked offers, and co-marketing campaigns timed to peak travel periods and promotional windows.
• Recruit, onboard, and grow travel publishers: proactively source travel editorial, loyalty, airline, hotel, OTA-adjacent, and comparison publishers; build joint business plans with top partners to increase Hertz share of travel bookings.
• Drive booking conversion and revenue quality: optimize landing pages, offers, and promotional messaging by partner to improve click-to-booking conversion, revenue per booking, rental days per booking, and ancillary product attach (insurance, upgrades, additional drivers).
• Own promotional calendar for affiliate: align affiliate offers with Hertz brand campaigns, holiday and summer travel peaks, weekend getaway demand, and location-specific needs in partnership with Revenue Management and Pricing.
• Monitor performance daily/weekly: track bookings, conversion rate, revenue per booking, average daily rate (ADR) impact, cost per booking, and ROAS by publisher and partner; identify underperformers and scale what works.
• Protect incrementality and brand: enforce Hertz affiliate policies on trademark bidding, coupon-code use, and attribution; audit publishers for brand compliance and fraudulent or low-quality traffic.
• Negotiate and manage economics: set and test commission tiers by publisher type and booking value, manage placement fees within budget, and forecast affiliate revenue and cost for Finance and Marketing leadership.
• Partner cross-functionally: work with Media & Advertising team on unified go-to-market messaging, audience targeting, and incrementality. Work with Digital E-com, Product, and IT on tracking implementation and site experience, with Creative on assets that convert, with Legal on partner terms, and with Hertz Promotions and Revenue Management teams on seasonal offers and discounts.
• Test and learn: run structured tests on commission incentives, bonus structures, exclusive codes, and landing-page experiences to lift confirmed rentals without eroding margin.

Requirements

• 4-6+ years of experience in affiliate marketing, partnership marketing, or performance marketing, with direct ownership of program revenue and partner relationships.
• Hands-on experience managing an affiliate program on CJ (Commission Junction) — publisher recruitment, commissioning, offer management, tracking, and reporting — is required.
• Experience managing large direct partners such as Rakuten and/or Capital One Shopping (loyalty, cashback, shopping rewards, or card-linked offers), including commercial negotiation and placement buying, is required.
• Travel, hospitality, car rental, airline, hotel, or online travel agency (OTA) experience is strongly preferred; e-commerce experience driving online bookings or transactions will also be considered.
• Proven track record of growing affiliate revenue and improving conversion — ideally measured on completed bookings/transactions, revenue per booking/transaction, and incremental ROAS, not clicks alone.
• Experience working with Revenue Management, Pricing, or Yield teams on rate, offer, and inventory alignment is a plus.
• Strong commercial and negotiation skills — able to structure win-win commission, tenancy, and bonus deals that grow Hertz bookings profitably.
• Analytical mindset — comfortable in Excel and analytics dashboards; able to diagnose conversion drop-offs, compare revenue per booking by partner, and make data-driven optimization decisions quickly.
• Deep understanding of affiliate tracking, attribution, and incrementality, including CJ reporting and tag/tracking troubleshooting with Product and IT partners.
• Relationship builder — clear, proactive communicator who can manage day-to-day publisher contacts and present strategy and results to senior Marketing stakeholders.

Benefits

• Up to 40% off the base rate of any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more