Digital Marketing Channel Manager, Affiliate and Creator/Influencer

USA (Remote)

$122K/yr – $190K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own and optimize Headway’s performance partnerships across paid, organic, and creator channels, driving placements, influencer programs, and measurable incrementality.

  • Lead negotiations for paid listicles and sponsorships
  • Develop and manage influencer/creator programs via Impact
  • Align with Brand on guidelines and healthcare claims

Job Description

Responsibilities

  • Get Headway live on all relevant paid listicles, and negotiate placement, rank, and terms
  • Earn spots in organic listicles through outreach, PR, and strong publisher relationships
  • Find and test sponsorships with high contextual relevance, such as mental health podcasts, newsletters, and communities
  • Build and manage our creator and influencer program through Impact, from sourcing and contracts to briefs and payouts
  • Partner with our Brand team so every partner and creator respects our brand guidelines and healthcare claims rules
  • Grow the channel against scale and CAC goals together, and find clever ways to measure its incrementality

Requirements

  • You have hands-on experience running affiliate, listicle, and creator or influencer programs, including on platforms like Impact
  • You own both scale and efficiency, and you know how to grow volume while holding CAC
  • You understand incrementality and have clever ways to measure it in channels that are hard to measure
  • You're great at building relationships and keeping them strong over time with publishers, creators, and partners
  • You care about brand and know how to keep partners on brand while letting creators sound like themselves

Preferred

  • Nice to have: partnerships experience in healthcare or other regulated categories

Benefits

  • Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.
Headway logo

Headway

Headway is building a new mental healthcare system that everyone can access making it easy for therapists to accept insurance and grow their practice. 1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where we got our start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford. Headway was founded in 2019 and are now powering 600,000+ appointments per month. To scale its vision, Headway has raised over $325 million in funding from a16z (Andreessen Horowitz), Thrive, Accel, and GV (formerly Google Ventures), Spark Capital, Forerunner Ventures and Health Care Service Corporation. Join us, and make an impactWe believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway employees work remotely across the US, with the option to work from our NYC (HQ) or SF offices. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact talent@findheadway.com.

Founded in 2019
New York, New York, USA
3.4K employees (197 in marketing)

Salaries

Posted range

$122K/yr – $190K/yr

Taken straight from the job posting.

The middle of this range ($156K) is 53% above the median base salary for Affiliate Marketing Manager roles in the United States ($102K).

Affiliate Marketing Manager median pay in the United States

$102K/yr

Most pay falls between $90K and $122K. Based on 27 salaries.

See all Headway salaries

Funding

Total Funding
$325.5M
Last Raise
$100M
Series D, 2 years ago

Funding History

  • Jul 2024
    Series D • $100M
  • Oct 2023
    Series C • $125M
  • May 2021
    Series B • $70M

Traffic Signals

Monthly Visitors
4.2M
Monthly Google Ads Budget
$594.4K
Traffic Source Mix
Search
24.8%
Direct
70.3%
Referral
4.3%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~3.4K