Affiliate Manager

Responsibilities

• Own affiliate strategy for a key enterprise client.
• Build programs aligned with this client’s goals and budget that drive measurable GMV growth.
• Create an ecosystem built around long-term partnership, not one-time transactions.
• Continuously test, measure, and optimize performance to improve results over time.
• Build and maintain a best-in-class affiliate community that attracts high-performing creators and sellers. Manage affiliate activation, engagement and retention.
• Manage creator / affiliate communications, providing strong creator campaign briefs, content direction and performance insights.
• Develop affiliate incentives and resources.
• Monitor brand competitor activities across TikTok and identify new opportunities that create a competitive advantage.
• Leverage Cruva and other tools for sourcing, outreach, management, and reporting.
• Analyze data and metrics, using dashboards, KPIs, and reporting frameworks to assess affiliate impact and overall campaign performance.

Requirements

• Minimum of 1-2 years experience in affiliate marketing, creator partnerships, influencer marketing, social commerce, or related fields.
• At least 1 year of experience managing social affiliate programs directly.
• TikTok Shop Affiliate Center expertise. Solid understanding of TikTok Shop affiliates and creator ecosystems, and TTS core functionality and capabilities.
• Knowledge of TikTok Shop incentives for sellers, creators and TSPs.
• Hands-on experience with Cruva or similar creator outreach tools.
• Analytical mindset, able to turn performance data into strategic action.
• Excellent communication, relationship-building, and presentation skills.
• Experience working with consumer brands, retailers, agencies, or commerce-focused organizations is preferred.