Affiliate Marketing Senior Strategist, Lead Generation

Responsibilities

• Serve as a regular point of contact for clients’ strategic and account questions, participate in weekly client calls, oversee account reporting and handle resulting follow-up questions and communications
• Developing effective strategies and tactical plans for achieving client goals
• Own strategy and day-to-day optimization for lead gen (form fills, quotes, applications, enrollments) and pay-per-call programs, driving to CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals
• Build and manage publisher mix across lead-gen-relevant partner types: comparison and review sites, content and SEO publishers, call centers and call-generation partners, lead aggregators, native/search arbitrage partners, and email and coupon partners
• Manage call-tracking and lead-validation setups, including call duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops
• Lead lead-quality and compliance oversight: fraud detection, TCPA, consent capture (e.g., TrustedForm/Jornaya), disclosures, and vertical-specific regulatory requirements
• Negotiate and structure payouts (CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share models) and set bid and payout strategy by vertical
• Partner with clients' CRM, call-center, and sales teams to close the loop on lead quality and optimize toward downstream outcomes, not just lead volume
• Analyze program data to find opportunities and identify issues
• Lead affiliate program recruitment, activation, optimization, compliance, creative assets and reporting tasks

Requirements

• 7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation
• Hands-on experience managing pay-per-call and lead-gen programs (call tracking, lead form submissions, lead validation)
• Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued
• Experience with affiliate networks and platforms (Impact, Rakuten, CJ, etc.); lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus
• Working knowledge of lead-gen compliance (TCPA, consent capture, vertical-specific rules) and fraud and quality management
• Strong analytical skills, including funnel and unit economics, with advanced Excel/Sheets and PowerPoint/Slides
• Bachelor's degree
• Up to 30% travel – this may fluctuate based on client need

Preferred

• Experience training or mentoring teammates, or building enablement content
• Affiliate recruitment, relationship-building, budget management, and daily program operations
• Experience with CRM or offline-conversion feedback and quality scoring
• Working knowledge of HTML

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources