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Marketing jobs

640 marketing jobs

3 months ago

Senior Lifecycle Marketing Manager, Home Equity

SoFi

San Francisco, CA (On-site)Full time$109K/yr – $204K/yr

3 months ago

Director of Lifecycle Marketing

Red Ventures

USA (Hybrid)Full time$140K/yr – $210K/yr

3 months ago

Assistant Director, Lifecycle Automation - FIU Online

Florida International University

Miami, FL (On-site)Full time$80K/yr – $90K/yr

3 months ago

Lifecycle Marketing Intern

Premier Lacrosse League

USA (Remote)Internship

3 months ago

Lifecycle Marketing Specialist

frank green

Golden, CO (Remote)Full time

3 months ago

Lifecycle Marketing Specialist

frank green

Golden, CO (Hybrid)Full time

3 months ago

Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Texas Capital

Austin, TX (On-site)Full time

3 months ago

Director, Lifecycle Marketing

Blueprint

USA (Remote)Full time$170K/yr – $215K/yr

3 months ago

Director, Lifecycle Marketing

Blueprint

USA (Remote)Full time$170K/yr – $215K/yr

3 months ago

Temp Lifecycle Marketing Manager

Headspace

USA (Remote)Temporary

3 months ago

Client Marketing Manager - Lifecycle & Growth

Cicada

Boston, MA (Remote)Full time$85K/yr – $105K/yr

3 months ago

CRM & Lifecycle Marketing Manager

Amrize

Chicago, IL (On-site)Full time$83K/yr – $167K/yr

4 months ago

Associate Director, Lifecycle Marketing

Paperless Post

New York, USA (On-site)Full time$120K/yr – $140K/yr

4 months ago

Advisor- Customer & Lifecycle

FedEx Freight

Harrison, AR (On-site)Full time

4 months ago

Manager, Email & Lifecycle Marketing

Hearst

Easton, PA (Hybrid)Full time$68K/yr – $75K/yr

4 months ago

Assistant Director, Lifecycle Marketing Automation - FIU Online

Florida International University

Miami, FL (On-site)Full time$80K/yr – $90K/yr

All Lifecycle Marketing roles in the US

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All Lifecycle Marketing roles in the US

Get alerts for this search

640 jobs

Senior Lifecycle Marketing Manager, Home Equity

SoFi

San Francisco, CA (On-site)

$109K/yr - $204K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

Director of Lifecycle Marketing

Red Ventures

USA (Hybrid)

$140K/yr - $210K/yrIn-houseFull-timeDirector/executive

3 months ago

Assistant Director, Lifecycle Automation - FIU Online

Florida International University

Miami, FL (On-site)

$80K/yr - $90K/yrIn-houseFull-timeMid level4+ years exp.

3 months ago

Lifecycle Marketing Intern

Premier Lacrosse League

USA (Remote)

In-houseInternshipIntern/new grad

3 months ago

Lifecycle Marketing Specialist

frank green

Golden, CO (Remote)

In-houseFull-timeMid level4+ years exp.

3 months ago

Lifecycle Marketing Specialist

frank green

Golden, CO (Hybrid)

In-houseFull-timeMid level2+ years exp.

3 months ago

Assistant Vice President, Consumer Segment & Lifecycle Strategy Manager

Texas Capital

Austin, TX (On-site)

In-houseFull-timeSenior level7+ years exp.

3 months ago

Director, Lifecycle Marketing

Blueprint

USA (Remote)

$170K/yr - $215K/yrIn-houseFull-timeDirector/executive7+ years exp.

3 months ago

Director, Lifecycle Marketing

Blueprint

USA (Remote)

$170K/yr - $215K/yrIn-houseFull-timeDirector/executive7+ years exp.

3 months ago

Temp Lifecycle Marketing Manager

Headspace

USA (Remote)

In-houseTemporaryMid level3+ years exp.

3 months ago

Client Marketing Manager - Lifecycle & Growth

Cicada

Boston, MA (Remote)

$85K/yr - $105K/yrIn-houseFull-timeMid level4+ years exp.

3 months ago

CRM & Lifecycle Marketing Manager

Amrize

Chicago, IL (On-site)

$83K/yr - $167K/yrIn-houseFull-timeSenior level8+ years exp.

3 months ago

Associate Director, Lifecycle Marketing

Paperless Post

New York, USA (On-site)

$120K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.

4 months ago

Advisor- Customer & Lifecycle

FedEx Freight

Harrison, AR (On-site)

In-houseFull-timeMid level5+ years exp.

4 months ago

Manager, Email & Lifecycle Marketing

Hearst

Easton, PA (Hybrid)

$68K/yr - $75K/yrIn-houseFull-timeManager5+ years exp.

4 months ago

Assistant Director, Lifecycle Marketing Automation - FIU Online

Florida International University

Miami, FL (On-site)

$80K/yr - $90K/yrIn-houseFull-timeSenior level4+ years exp.

4 months ago

SoFi

Senior Lifecycle Marketing Manager, Home Equity

San Francisco, CA (On-site)

$109K/yr – $204K/yrSenior Level8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end lifecycle automation for Home Equity customers by building multi-channel workflows and a rigorous experimentation roadmap.

Own automated multi-channel workflows based on member behavior and lifecycle stages.
Must-have: 8+ years in D2C lifecycle management with down-funnel optimization.
Standout: Cross-functional collaboration with Product Marketing, Data, and Design to align with business goals.

Job Description

Responsibilities

Lead the development of automated multi-channel workflows (email, push, in-app, SMS) based on member behaviors and lifecycle stages.
Drive campaign automation and personalization, leveraging performance insights to build and optimize high-performing evergreen and ad-hoc programs.
Own a rigorous, full-funnel experimentation roadmap to optimize conversion and revenue, leveraging our new experimentation suite.
Partner with Product Marketing, Data, and Design to develop marketing strategies that align with broader Home Equity business goals.
Collaborate with Marketing Tech Ops to oversee technical execution and champion the use of AI-driven insights for hyper-personalization.
Design educational content and personalized strategies to help members navigate the complexities of the lending market.
Analyze trends and develop reporting frameworks to socialize actionable insights and learnings across the organization.

Requirements

8+ years of D2C lifecycle management, with a track record of optimizing for down-funnel conversion and revenue.
A structured approach to problem-solving and the ability to derive strategic conclusions from large amounts of data.
Hands-on experience with comprehensive CRM/marketing automation tools like Braze, Mailchimp, or similar systems.
Deep knowledge of A/B testing methodologies and experience managing a high-velocity testing roadmap.
Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation.
The ability to operate independently and thrive in a fast-paced, dynamic environment where priorities may shift.
Excellent written and oral communication skills, with the ability to communicate channel strategy and insights crisply to various stakeholders.
Experience in a regulated industry such as FinTech or banking is highly preferred.

Preferred

Genuine interest in the lending and home equity space.
MBA or other advanced degrees.
Previous experience in finance, tech, or banking.
Experience with Excel & SQL is a plus.

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi

3.6 Glassdoor

SoFi is a values-driven company on a mission to help our members get their money right. We create modern financial products and services that help people borrow, save, spend, invest, and protect their money better, so that they can achieve financial independence and realize their ambitions—from owning a home to saving for retirement, paying off their student loans, and more. CFL #6054612; NMLS #1121636 (www.nmlsconsumeraccess.org) Advisory services through SoFi LLC, a registered investment advisor. SoFi Checking and Savings is offered through SoFi Bank, N.A. Member FDIC. SoFi MoneyTM is offered through SoFi Securities LLC, member FINRA/SIPC.

Founded in 2011

San Francisco, California, USA

5.8K employees (454 in marketing)

www.SoFi.com

61% recommend to a friend

76% CEO approval

Traffic Signals

Monthly Visitors

22.6M

Monthly Google Ads Budget

$20.7M

Traffic Source Mix

26.6%

Direct

68.9%

Referral

3.1%

Social

0.6%

Paid

0.7%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Team Size

280 (5% of company)

Median Career Experience

13 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Alyssa Ahkuoi

Executive Assistant to Chief Marketing Officer

At the company for 2 years

Lauren Stafford Webb

Chief Marketing Officer

At the company for 7 years 2 months

Jean-Michel Hoffman

Vice President, SoFi Brand

At the company for 8 years 6 months

Matthew Labouvie

VP, Head of Affiliate Marketing

At the company for 3 years 1 month

Funding

Total Funding

$12.3B

Last Raise

$1.5B

Post IPO Equity, 3 months ago

Funding History

Dec 2025
Post IPO Equity • $1.5B
Jul 2025
Post IPO Equity • $1.5B
Apr 2025
Post IPO Debt • $3.2B

Recent News

SoFi Stock Is a Table Pounder at $25: Here’s Why You Should Buy The Dip

Nov 24, 2025 • Yahoo Finance

SoFi: An Exceptional Business With A Premium Price Tag

Nov 24, 2025 • Seeking Alpha

Where Will SoFi Technologies Stock Be in 10 Years?

Nov 22, 2025 • The Motley Fool

Responsibilities

Lead the development of automated multi-channel workflows (email, push, in-app, SMS) based on member behaviors and lifecycle stages.
Drive campaign automation and personalization, leveraging performance insights to build and optimize high-performing evergreen and ad-hoc programs.
Own a rigorous, full-funnel experimentation roadmap to optimize conversion and revenue, leveraging our new experimentation suite.
Partner with Product Marketing, Data, and Design to develop marketing strategies that align with broader Home Equity business goals.
Collaborate with Marketing Tech Ops to oversee technical execution and champion the use of AI-driven insights for hyper-personalization.
Design educational content and personalized strategies to help members navigate the complexities of the lending market.
Analyze trends and develop reporting frameworks to socialize actionable insights and learnings across the organization.

Requirements

8+ years of D2C lifecycle management, with a track record of optimizing for down-funnel conversion and revenue.
A structured approach to problem-solving and the ability to derive strategic conclusions from large amounts of data.
Hands-on experience with comprehensive CRM/marketing automation tools like Braze, Mailchimp, or similar systems.
Deep knowledge of A/B testing methodologies and experience managing a high-velocity testing roadmap.
Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation.
The ability to operate independently and thrive in a fast-paced, dynamic environment where priorities may shift.
Excellent written and oral communication skills, with the ability to communicate channel strategy and insights crisply to various stakeholders.
Experience in a regulated industry such as FinTech or banking is highly preferred.

Preferred

Genuine interest in the lending and home equity space.
MBA or other advanced degrees.
Previous experience in finance, tech, or banking.
Experience with Excel & SQL is a plus.

Benefits

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!