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US Marketing Manager | Remote | Part-Time
CrucialPoint
Los Angeles, CA (Remote)
$30/hr - $40/hrAgencyPart-timeMid level
9 hrs ago
Lifecycle Marketing Specialist
Golden, CO (Remote)
Salary Not AvailableMid Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own multi-market lifecycle campaigns and automated journeys for a DTC brand, driving engagement and retention at scale.
- Must-have: 2–4 years in lifecycle/CRM with hands-on Klaviyo-like platform experience.
- Standout: Implementing global audience segmentation and automated journeys across 5+ regions.
- Standout: Strong analytics and copy/design sense to turn data into action.
Job Description
Responsibilities
- Own and execute lifecycle campaigns across Email and SMS, aligned to the broader marketing calendar
- Deliver campaigns across 5+ global regions, ensuring consistency and local relevance
- Build and optimise automated journeys (welcome, abandoned cart, post-purchase, win-back)
- Continuously improve performance through testing and iteration
- Develop and maintain customer segments using behavioral and RFM data
- Support broader marketing channels with audience insights and targeting
- Support the rollout of our global loyalty program
- Manage day-to-day operations including points, tiers, and rewards
- Identify opportunities to improve participation and engagement
- Analyse performance and provide clear, actionable insights to the wider team
Requirements
- 2–4 years’ experience in Lifecycle, CRM, or Retention Marketing (DTC/Ecommerce preferred)
- Hands-on experience with platforms like Klaviyo, Yotpo, or similar
- Strong analytical capability with the ability to turn data into action
- Sharp copywriting skills and a strong eye for brand and design
- Highly organized, detail-oriented, and customer-obsessed
- Comfortable working across multiple markets and moving at pace
Benefits
- A culture of smart, engaged, values driven people, where everybody's voice matters.
- Staff discount on a range of frank green products.
- Celebration birthday day off as paid leave.
- Supportive leadership and structured onboarding
- Plenty of opportunities to grow.
- Fun and inclusive staff events and celebrations.
frank green
frank green is not a person. It’s a philosophy.We started with an honest approach to sustainability – reducing single-use waste by reimagining cups and bottles. Since its inception in 2014, frank green has grown into one of the world’s most loved reusable cups and bottles brands and is rapidly expanding around the world - specifically the US.We all want to do better by our planet. We know how bad single-use coffee cups, water bottles, and plastics are for the environment.Our mission is to stop the manufacturing and use of single-use items by creating innovative products that are stylish, good for the environment and made to fit you.
Traffic Signals
Monthly Visitors
243.6K
Traffic Source Mix
Search
60.2%
Direct
34%
Referral
3.2%
Social
1.7%
Paid
0.7%
Headcount Trend
Current headcount: ~121
Marketing Team
Marketing Team Size
17 (14% of company)
