Responsibilities

• Develop and execute outbound marketing strategies to drive lead generation.
• Manage paid ad campaigns, cold email outreach, and other outbound initiatives.
• Oversee content marketing efforts, including website updates, social media, and thought leadership.
• Continuously analyze campaign performance, test new strategies, and optimize for ROI.
• Ensure consistency in brand messaging and positioning across all marketing efforts.
• Collaborate with leadership and sales teams to align marketing strategies with business growth objectives.
• What Success Looks Like - Consistently generating high-quality leads for the sales team to close.
• What Success Looks Like - Successful execution of marketing campaigns leading to increased brand visibility.
• What Success Looks Like - Improved conversion rates and optimized marketing performance based on data-driven insights.

Requirements

• Proven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environment.
• Strong knowledge of paid advertising, email marketing, and content marketing strategies.
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• Excellent communication, strategy, and execution skills.
• Ability to work independently while collaborating with sales and leadership teams.