TikTok Shop Category Manager, K-Beauty

New York City, NY (On-site)

$108K/yr – $151K/yrMid LevelFull time

Posted 2 hrs ago

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Job Summary

You will own merchant acquisition and growth initiatives, lead cross-functional collaboration to unlock growth for sellers, and optimize TikTok Shop programs and promotions across Korea.

  • Own end-to-end merchant onboarding and growth initiatives across Korea
  • Coordinate content, operations, and promotions with internal teams to support merchant success
  • Drive collaboration with creators, affiliates, and distributors to maximize GMV and merchant impact

Job Description

Responsibilities

  • Acquire and incubate merchants to support category growth
  • Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
  • Solve key challenges in business growth by strong collaboration with cross-functional teams
  • Employ a consultative approach by offering strategic content, operations, creator/affiliate/agency partner, merchandising, and logistics solutions to all sellers
  • Update active sellers on TikTok Shop product developments and new promotional opportunities

Requirements

  • This role works with merchants/brands located directly in Korea, business fluency in Korean is a must
  • Established experience in e-commerce business
  • Track record of delivering & exceeding sales, GMV, or other commercial goals
  • Excellent interpersonal and negotiation skills
  • A good team player, a fast learner, and open to changes
  • Preferred Qualifications: - Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred - Strong connections with brands and distributors are preferred

Preferred

  • Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred
  • Strong connections with brands and distributors are preferred

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​ The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
10 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
81

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